Granit has since its launch in 2004 become one of the most popular brands in Sweden much thanks to its distinct tobacco character and pure taste. The snus itself is manufactured by Fiedler & Lundgren and it is made in Portion, White Portion and Loose snus. Besides Granit, Fiedler & Lundgren also makes snus such as Lundgrens, LYFT, Knekt, Kickup and Mocca. Fiedler & Lundgren were in 2008 acquired by British American Tobacco (BAT).