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In 1783, Samuel Fiedler started a snus and tobacco factory in Gothenburg. The company manufactured snus in Sweden until 1915, when the Swedish tobacco monopoly took over. The owners then moved to Denmark to start production again. However, it was not until 2002 that the Fiedler & Lundgren brand itself was formed. In 2004, the company entered the Swedish market, snus brands sold by the company include Lundgren's, VELO, LYFT, Mocca, Granit and Knekt. Today, the company is owned by British American Tobacco.