General was launched in 1866, but you could say the story began four years earlier. The snus manufacturer Johan A Boman wanted to produce the “perfect snus” and his research took four years. He traveled all over the world in his quest to find the best tobacco leaves, and began experimenting with different blends. The final result was a blend of 22 different tobacco varieties, mixed with one drop of bergamot oil.

General's tobacco blend with notes of tea, hay and leather, creates a snus with an underlying spiced tobacco flavor. A drop of bergamot oil, a citrus fruit that mainly grows in Italy and northern Africa, gives General its signature flavor. According to Boman’s instructions, only the finest parts of the tobacco plant are used, the stalk is avoided, and the tobacco is left to dry naturally in the sun.

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