Gotlandssnus is part of Swedish Match. The founder of Gotlandssnus started his production at home in the kitchen. The idea was to produce his own high-quality snus. In connection with Gotlandssnus starting to be exported around 2007, they changed their name to Jakobssons, a typical Swedish name. Brands of snus that Gotlandssnus produce today are Jakobssons, Swave and Qvitt.