We tested 25+ nicotine pouch brands and read thousands of customer reviews to find the top ZYN alternatives available today. If you need higher nicotine strengths (beyond ZYN's 3mg and 6mg), prefer moist pouches over dry ones, or want better value per pouch, this guide shows you exactly which brands work best.
What you'll find in this guide:
- Side-by-side strength and flavor comparisons with real specs
- Best options for beginners, experienced users, and stronger alternatives
- Where to buy with fast shipping from Sweden
Table Of Contents
ZYN vs Top Alternatives 2025: Quick Comparison
Here's how the best ZYN alternatives compare across key attributes:
| Brand | Strengths Available | Pouches/Can | Moisture | Flavor Count | Best For |
|---|---|---|---|---|---|
| ZYN | 3mg, 6mg per pouch | 15 | Dry | 8+ | Light users, beginners |
| On! | 2mg, 4mg, 8mg per pouch | 20 | Dry | 10+ | Beginners, gradual switchers |
| VELO | 4mg to 16.8mg per pouch | 20 | Dry-to-moist | 16+ | ZYN users wanting more variety |
| XQS | 4mg, 8mg, 10mg per pouch | 20 | Slim white | 14+ | Unique flavors, gentle step up |
| Loop | 6mg to 17mg per pouch | 20 | Moist | 12+ | Fast release, bold flavors |
| Avant | 6mg, 9mg, 12mg per pouch | 20 | Moist | 8+ | Mid-strength seekers |
| FUMi | 6mg, 9mg, 12mg per pouch | 20 | Moist | 12+ | Flavor adventurers |
| GOAT | 12-28mg/g (8.4-20mg per pouch) | 20 | Moist | 10+ | Experienced users |
| Pablo | 30mg, 50mg per pouch | 20 | Moist | 12+ | Heavy users only |
| Iceberg | 50mg+ per pouch | 20 | Moist | 15+ | Extreme strength only |
All brands are tobacco-free. Check product pages for current pricing and bulk discounts.
Detailed Reviews: Top ZYN Alternative Brands
On! Nicotine Pouches
Works best for: First-time nicotine pouch users, those stepping down from higher strengths, users who prefer dry pouches similar to ZYN nicotine pouches.
On! nicotine pouches blend sweetness and sharpness for a gentle yet satisfying taste. Available in multiple flavors and three nicotine strengths, On! pouches work for both beginners and experienced users.
Key Features:
- Strengths: 3mg, 6mg per pouch
- Format: Dry mini pouches
- Pouch count: 20 per can
- Popular flavors: Mint, Citrus, Berry, Spearmint, Coffee
Why choose On! over ZYN:
- 3mg option matches ZYN's lowest strength
- 5 more pouches per can (20 vs ZYN's 15)
- Tobacco-free formula protects teeth from staining
- Slower nicotine release for extended use
What you'll feel: The dry format means slower onset (5-7 minutes) compared to moist pouches, but many customers prefer this gradual release. The lower moisture level also extends pouch life—most users keep On! pouches in for 45-60 minutes.
Most popular On! products:
On! Mint 6mg
- Classic mint flavor
- 6mg nicotine per pouch (matches ZYN 6mg)
- 20 pouches per can
- Add to Cart →
On! Coffee 6mg
- Authentic brewed coffee taste
- 6mg nicotine per pouch
- 20 pouches per can
- Add to Cart →
VELO Nicotine Pouches
Works best for: ZYN users wanting similar strength with more flavor choices, those seeking consistent European quality, users who prefer mint and fruit flavors, anyone looking for a reliable daily pouch with proven track record.
VELO ranks as Europe's best-selling nicotine pouch brand with good reason. Offering strengths from 4mg to 16.8mg per pouch across 16 flavors, VELO works for ZYN users seeking similar strength options with more flavor variety and consistent European quality.
Key Features:
- Strengths: 4mg to 16.8mg per pouch (plus 0mg nicotine-free options)
- Format: Slim white pouches
- Pouch count: 20 per can
- Flavor selection: 16 distinct options including mint, fruit, and specialty flavors
Why choose VELO over ZYN:
- Similar strength range (4mg and 7mg match ZYN's 3mg and 6mg)
- More flavor variety (16 options vs ZYN's 8+)
- Slim, comfortable format like ZYN
- Better value (20 pouches vs ZYN's 15)
- Tobacco-free white pouches won't stain teeth
What you'll feel: VELO's 4mg pouches feel comparable to ZYN 3mg, while VELO's 7mg option matches closely with ZYN 6mg. The slim format and dry-to-moist pouches release nicotine within 1-2 minutes, with flavor lasting 30-45 minutes. VELO's consistency has made it the preferred choice for millions of users across Europe.
Most popular VELO products:
VELO Crispy Peppermint
- Refreshing peppermint with cooling menthol
- Multiple strengths available (check product page)
- Customer favorite across Europe
- Add to Cart →
VELO Orange Spark
- Zesty citrus orange with sweet undertones
- Multiple strengths available (check product page)
- Refreshing fruit flavor profile
- Add to Cart →
XQS Nicotine Pouches
Works best for: ZYN 6mg users ready for a gentle strength increase with better flavors, those seeking unique taste combinations (cola, toffee, cactus), users who want longer-lasting flavor, anyone tired of standard mint and citrus options.
XQS brings bold, authentic flavors to the nicotine pouch market with 14 unique options. With consistent 8mg strength across most varieties, XQS works for ZYN 6mg users seeking a modest strength increase paired with adventurous flavor choices.
Key Features:
- Strengths: 4mg, 8mg, 10mg per pouch (most varieties are 8mg)
- Format: Slim white pouches
- Pouch count: 20 per can
- Flavor selection: 14 distinct options from fruit to mint to specialty blends
Why choose XQS over ZYN:
- 8mg strength offers gentle step up from ZYN 6mg
- Bold, true-to-name flavors (Fizzy Cola, Cactus Sour, Berrynana Twist)
- Extended flavor release (40-60 minutes)
- Better value (20 pouches vs ZYN's 15)
- Swedish quality with consistent performance
What you'll feel: XQS 8mg pouches feel slightly stronger than ZYN 6mg but not dramatically different—perfect for a smooth transition. The slim format fits comfortably under the lip, releasing nicotine within 2-3 minutes. Flavor lasts notably longer than many competing brands, giving you 40-60 minutes of satisfaction per pouch.
Most popular XQS products:
XQS Blueberry Mint Strong 8mg
- Sweet blueberry with refreshing mint
- 8mg nicotine per pouch
- Customer favorite flavor combination
- Add to Cart →
XQS Fizzy Cola Strong 8mg
- Authentic cola taste with fizzy sensation
- 8mg nicotine per pouch
- Unique flavor rarely found in other brands
- Add to Cart →
Avant Nicotine Pouches
Works best for: ZYN 6mg users ready for a gentle strength increase, those who prefer unique flavors like coffee or ice tea, users seeking moderately stronger pouches without the intensity of 20mg+ options.
Avant offers a focused approach to nicotine pouches with unique flavors and consistent strength options. With 8mg per pouch as the standard and a 10.4mg stronger variant, Avant works for ZYN 6mg users ready for a modest step up without jumping to extreme levels.
Key Features:
- Strengths: 8mg, 10.4mg per pouch
- Format: Slim pouches
- Pouch count: 20 per can
- Flavor selection: 5 unique options including coffee, ice tea, tropical, and fruit blends
Why choose Avant over ZYN:
- 8mg strength offers gentle increase from ZYN 6mg
- 10.4mg option for those wanting slightly more
- Creative flavors (Caffé Mocha, Ice Tea, Tropical Banana)
- Better value (20 pouches vs ZYN's 15)
Nicotine release: Avant pouches hit within 3-5 minutes, faster than ZYN's dry format but not as intense as extreme-strength brands. Most users keep Avant pouches in for 30-40 minutes.
Most popular Avant products:
Avant Ice Tea Strong 10.4mg
- Refreshing iced tea flavor
- 10.4mg nicotine per pouch (strongest Avant option)
- Slim format for discreet use
- Add to Cart →
Avant Caffé Mocha 8mg
- Rich coffee and chocolate blend
- 8mg nicotine per pouch
- Unique flavor profile
- Add to Cart →
What you'll feel: Avant's 8mg pouches feel slightly stronger than ZYN 6mg but not dramatically different—perfect for users wanting a modest increase. The 10.4mg Ice Tea Strong option gives you 70% more nicotine than ZYN 6mg, making it a good middle ground before trying extreme brands.
GOAT Nicotine Pouches
Works best for: Experienced nicotine pouch users, those who've built tolerance to ZYN 6mg, users seeking immediate satisfaction, anyone wanting stronger alternatives without sacrificing flavor.
GOAT offers what ZYN users request most: stronger options with longer-lasting flavor. With three nicotine levels (12mg/g, 16mg/g, and 28mg/g—roughly 8.4mg, 11.5mg, and 20mg per pouch), GOAT caters to experienced users who've outgrown ZYN's 3mg and 6mg offerings.
Key Features:
- Strengths: GOAT measures nicotine in mg/g (milligrams per gram) rather than total mg per pouch like ZYN. Available in 12mg/g (8.4mg/pouch), 16mg/g (11.5mg/pouch), 28mg/g (20mg/pouch)
- Format: Moist regular-size pouches
- Pouch count: 20 per can
- Popular flavors: Cool Mint, Tropical, Wild Cherry, Crystal Ice, Blueberry, Frosted
Why GOAT beats ZYN:
- Higher maximum strength (20mg per pouch vs ZYN's 6mg)
- Pre-moistened pouches release nicotine and flavor immediately
- 20 pouches per can (33% more than ZYN)
- Bolder, longer-lasting flavors (40-50 minutes)
Most popular GOAT products:
GOAT Cool Mint 16mg/g
- Intense menthol cooling
- ~11.5mg nicotine per pouch
- 20 pouches per can
- Add to Cart →
GOAT Tropical 16mg/g
- Sweet tropical fruit blend
- ~11.5mg nicotine per pouch
- 20 pouches per can
- Add to Cart →
What you'll feel: GOAT's moist format hits fast (within 2-3 minutes). The higher moisture level means shorter duration compared to dry pouches, as most users remove GOAT pouches after 25-35 minutes. The 28mg/g strength is intense; experienced users recommend starting with 12mg/g or 16mg/g if switching from ZYN 6mg.
Pablo Nicotine Pouches
Works best for: Heavy tobacco users (1+ pack per day), experienced pouch users with high tolerance, those who find 12-16mg insufficient. NOT recommended for ZYN users unless you've already tried 12-16mg alternatives.
Pablo nicotine pouches sit at the extreme end of the strength spectrum with 30mg and 50mg options per pouch. This brand targets heavy tobacco users transitioning to pouches or experienced users with high nicotine tolerance.
Key Features:
- Strengths: 30mg, 50mg per pouch
- Format: Moist slim pouches
- Pouch count: 20 per can
- Flavor selection: 12+ options including Gold Edition line
Why choose Pablo (with caution):
- 5-8x stronger than ZYN 6mg
- Fast-acting moist pouches
- Wide flavor selection (Frosted Mint, Blue Raspberry, Cherry Cola, Grape Ice, more)
- Tobacco-free but high nicotine content
Most popular Pablo products:
Pablo Gold Edition Frosted Mint
- Extreme mint cooling
- 50mg nicotine per pouch
- For very experienced users only
- Add to Cart →
Pablo Exclusive Blue Raspberry 50mg
- Sweet-tart berry flavor
- 50mg nicotine per pouch
- Intense strength—not for beginners
- Add to Cart →
Iceberg Nicotine Pouches
Works best for: Only the most experienced users with documented extreme tolerance built over years. If you're reading this guide because you want alternatives to ZYN, Iceberg is NOT for you. Consider GOAT (12-28mg/g or roughly 8-20mg per pouch) or Avant (6-12mg per pouch) instead.
Iceberg represents extreme-strength nicotine pouches with options starting at 50mg per pouch. This brand is exclusively for the most experienced users with high tolerance built over years of use.
Key Features:
- Strengths: 50mg per pouch (standard), with some variants reaching 150mg per pouch
- Format: Moist slim pouches
- Pouch count: 20 per can
- Flavor options: 15+ including fruit, mint, and unique blends
Why Iceberg exists (and why most users should avoid it):
- 8-25x stronger than ZYN 6mg (depending on variant)
- Fruity, powerful flavors
- Slim format for discreet use
- Only option for users with extreme tolerance
Most popular Iceberg products:
Iceberg Black
- Bold blackcurrant with cooling menthol finish
- 50mg nicotine per pouch
- Intense dark fruit flavor
- Add to Cart →
Iceberg Arasaka
- Unique peach and cherry apricot blend
- 50mg nicotine per pouch
- Exotic flavor profile
- Add to Cart →
What you'll feel: Iceberg's 50mg standard strength hits like a tornado. The slim moist pouches release nicotine within 1-2 minutes, creating an intense sensation that lasts 30-40 minutes. Users report the nicotine kick as "overwhelming" even for experienced users. The higher variants (75mg, 105mg, 150mg) are exponentially more intense and carry significant health risks if misused.
FUMi Nicotine Pouches
Works best for: Flavor adventurers tired of standard mint/citrus options, ZYN 6mg users who want similar strength with better flavors, those seeking unique taste experiences without extreme nicotine levels, vapers transitioning to pouches who miss flavor variety.
FUMi stands out with adventurous flavor combinations rarely found in other brands. With two strength options (8mg and 10mg per pouch), FUMi works for ZYN 6mg users seeking flavor exploration with a modest strength increase.
Key Features:
- Strengths: 8mg, 10mg per pouch
- Format: Slim pouches
- Pouch count: 20 per can
- Flavor selection: 9 creative options with unique flavor profiles
Why choose FUMi over ZYN:
- Bold, adventurous flavors (Prickly Pear, Zingy Ginger, Salty Violet)
- 8mg matches closely to ZYN 6mg for easy transition
- 10mg option for slightly more kick
- 20 pouches vs ZYN's 15 (better value)
Flavor highlights: FUMi takes flavor seriously with options you won't find elsewhere. Expect combinations like Prickly Pear, Zingy Ginger, Salty Violet, and Salty Raspberry alongside more familiar choices like Freezy Mint and Fiery Mango. Each flavor has personality, as these aren't generic mint or fruit pouches.
What you'll feel: FUMi's 8mg pouches feel comparable to ZYN 6mg in intensity, making it an easy switch for flavor-focused users. The 10mg Freezy Mint option gives you about 65% more nicotine than ZYN 6mg without the dramatic jump to extreme brands.
Most popular FUMi products:
FUMi Freezy Mint 10mg
- Intense cooling mint sensation
- 10mg nicotine per pouch (strongest FUMi option)
- Refreshing menthol kick
- Add to Cart →
FUMi Fiery Mango 8mg
- Spicy-sweet mango blend
- 8mg nicotine per pouch
- Unique tropical heat combination
- Add to Cart →
Nicotine-Free Alternatives to ZYN
Trying to quit nicotine but maintain the pouch ritual? While ZYN and the alternatives above all contain nicotine, there are tobacco-free and nicotine-free options that give oral satisfaction through flavor and texture alone.
What nicotine-free pouches contain:
- Plant-based fibers (similar texture to nicotine pouches)
- Natural or artificial flavors
- Sweeteners
- Sometimes caffeine or herbal extracts
- Zero nicotine, zero tobacco
Important distinction: Nicotine-free pouches are NOT nicotine products. They don't give the "buzz" or craving satisfaction of nicotine. Instead, they serve as a stepping stone for users working to quit nicotine entirely while maintaining the familiar pouch feel.
How to use nicotine-free pouches:
- Start by alternating between nicotine pouches and nicotine-free options (50/50)
- Gradually increase the ratio of nicotine-free pouches over 2-4 weeks
- Eventually replace all nicotine pouches with nicotine-free alternatives
- Phase out pouches entirely when ready
If you're serious about quitting nicotine completely, consider consulting your healthcare provider about nicotine replacement therapy options and cessation programs.
Browse Nicotine-Free Pouches →
Switching Tips: From ZYN to Alternatives
Making the switch smooth? Follow these strategies from experienced users:
- Match strength when starting Start with alternatives in the 6-9mg range if you use ZYN 6mg (Avant, FUMi, or On! 8mg). Don't jump to 28mg/g or 50mg immediately.
- Account for moisture differences Moist pouches (GOAT, Avant, Pablo) feel more intense than dry pouches (ZYN, On!) at the same nicotine level. The faster release can feel stronger. Consider this when choosing your first alternative.
- Order multiple flavors first Try 3-4 different flavors from your chosen brand before committing to bulk purchases. Flavor preferences vary significantly; what others love, you might not.
- Give each brand 3-5 tries before judging Your first pouch of a new brand might feel "off" simply because it's different from ZYN pouches. Most users adjust within 3-5 pouches. Don't dismiss a brand based on one pouch.
- Resist "strength creep" Resist the urge to constantly increase strength. If GOAT 12mg/g satisfies you, stay there. Constantly chasing higher strengths leads to tolerance buildup and reduced satisfaction over time.
- Track your daily usage Note how many pouches you use per day and total nicotine consumed. If you're using more pouches of a weaker alternative than you did with ZYN, you might need a slightly stronger option.
- Stock up once you find your favorite Once you identify your go-to alternative, stock up with 10+ can orders to save money and make sure you never run out.
- Stay hydrated Moist pouches can cause mild dehydration. Drink water regularly when using alternatives like GOAT or Pablo, especially at higher strengths.
ZYN Alternatives FAQs
Can I use nicotine pouches on an airplane?
Yes. Nicotine pouches are allowed in both carry-on and checked luggage on all major airlines. You can also use them during flights since they produce no smoke or vapor. Check your destination country's import regulations before traveling internationally with nicotine products.
Do nicotine pouches expire? How long do they last?
Unopened cans last 12-18 months when stored in a cool, dry place. Once opened, use within 1-2 weeks for best flavor and moisture. Check the expiration date stamped on each can. Expired pouches lose flavor and nicotine potency but aren't dangerous to use.
How do I dispose of used nicotine pouches properly?
Most cans include a disposal compartment under the lid for used pouches. Never flush pouches down toilets—they don't break down and can cause plumbing issues. Wrap used pouches in tissue and dispose in regular trash. Never litter used pouches.
What should I do if I experience side effects?
Common side effects include hiccups, mild nausea, or gum irritation—especially when starting or using higher strengths. If these occur: remove the pouch immediately, drink water, and use a lower strength next time. Severe symptoms like rapid heartbeat, extreme nausea, or dizziness require immediate medical attention. Never exceed 10-15 pouches per day.
Key Takeaways
Discover the best alternatives to ZYN nicotine pouches in 2025 for stronger options, better value, and more flavors. Here's what you need to know:
- Most similar to ZYN: On! has dry pouches, comparable strengths (2-8mg per pouch), and familiar flavors (Cool Mint, Citrus, Wintergreen, Spearmint). Great for easy switching with better value (20 vs 15 pouches per can).
- Best European quality: VELO is Europe's top-selling brand with 4-16.8mg options, 16+ flavors, and consistent quality. Strengths match ZYN closely (4mg and 7mg options) with more flavor variety.
- Best for beginners: On! 2mg pouches offer the gentlest introduction to nicotine pouches—lower than ZYN's 3mg minimum.
- Best unique flavors: XQS offers 14 adventurous options (Fizzy Cola, Cactus Sour, Berrynana Twist) at 8mg strength, a gentle step up from ZYN 6mg with better flavor experiences.
- Best fast-acting alternative: Loop delivers quick nicotine release (1-3 minutes) with moist pouches in 6-17mg range. Perfect for users wanting immediate satisfaction.
- Strongest alternatives: GOAT (28mg/g or ~20mg per pouch), Pablo (50mg per pouch), and Iceberg (150mg per pouch) serve experienced users with high tolerance. Start with 12mg/g if stepping up from ZYN 6mg.
- Best value: Calculate price per pouch, not per can. Most alternatives offer 20 pouches vs ZYN's 15. Check product pages for current pricing and bulk discounts.
- Best flavor variety: VELO (16+ flavors) and FUMi (12+ creative options) offer the most flavor choices. Pablo also has extensive mint, fruit, and unique options like Cherry Cola and Grape Ice.
- Moisture matters: Moist pouches (GOAT, Loop, Avant, Pablo) release nicotine in 1-4 minutes. Dry pouches (ZYN, On!) take 5-7 minutes but last longer (45-60 minutes). Dry-to-moist pouches (VELO) offer a middle ground.
Shop all ZYN alternatives with fast shipping from Sweden. Most orders leave our warehouse within 24 hours.
