More and more snusers are demanding white snus that delivers high strength. With R42, Swedish Match have focused on just that. With a taste of mint, in combination with low moisture content and high nicotine content, R42 delivers an intense feeling under the lip.

The strength of snus does not just depend on how much nicotine is extracted from the tobacco. The taste, the format, the nicotine content, the moisture and the pH value all affect the experience. With R42, they have optimized all these properties to deliver a super strong snus experience, even for the experienced strong snus user.

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