VELO and On! are two leading nicotine pouch brands in the US. Both of these pouches are meant for people who want to quit cigarettes or other forms of tobacco. While both brands are great, they have some major differences that leave nicotine users confused.
I've had the privilege of using both brands, relishing their flavors and buzzes. For a fair comparison, I judged both brands on their range of flavors, nicotine strengths, ease of use, and experience. Here's the brief version of what I found:
- VELO has more nicotine pouch flavors
- On! has singular flavors, while VELO offers combos
- On! and VELO offer similar nicotine pouch formats
- VELO offers a wider range of nicotine strengths
- On! offers a more consistent release of nicotine and flavor
- VELO offers a stronger nicotine buzz
Table Of Contents
VELO vs On! At a Glance
Here's a quick overview of VELO and On! nicotine pouches:
| Aspect | VELO Nicotine Pouches | On! Nicotine Pouches |
| Parent Company | British American Tobacco | Helix Sweden AB, Altria |
| Original Country | Sweden | Sweden |
| Established | 2015 (formerly Epok) | 2016 |
| Flavors | 10 to 15 Flavors | 8 Flavors |
| Flavor Profile | Singular and Combos | Singular |
| Nicotine Strength Options | 4mg to 17mg Per Pouch | 3mg to 8mg Per Pouch |
| Designed For | New and Experienced Nicotine Users | New Users and Former Smokers |
| Nicotine Pouch Formats | Slim, Mini Dry | Slim, Mini Dry |
| Experience | Strong Buzz | Long-Lasting and Mild |
| Product Lines | VELO Classic, VELO Plus, VELO ZERO | On! Classic, On! Plus (Flex Tech) |
Purpose of VELO and On! Nicotine Pouch
On! and VELO are tobacco-free nicotine pouches meant for people who want to quit cigarettes and other harmful forms of nicotine. Both brands use tobacco-free nicotine to create discreet and easy-to-use pouches.
VELO nicotine pouches are meant for a wider target audience, with an extensive range of strengths and flavors. On! nicotine pouches are for novices or people who have not used smokeless nicotine products before.
On! vs VELO Nicotine Pouches Ingredients
Both pouches contain nicotine powder, food-grade flavorings, acesulfame K, sodium carbonate, sodium alginate, microcrystalline cellulose, and sodium bicarbonate. There are only two major differences between VELO and On! ingredients:
- Nicotine: VELO uses nicotine derived from tobacco for their standard line and synthetic nicotine for their Plus Line. On! uses lab-grown synthetic nicotine. It doesn't impact flavor or quality, but the production processes are different.
- Pouch Ingredients: New On! nicotine pouches use Flex Tech, a unique material that makes the pouches flexible. VELO pouches are made with the standard plant fibres.
For clarity, On! only uses the Flex Tech for their new Plus Line. The classic On! nicotine pouches still have the standard plant-fiber pouches.
VELO vs On! Nicotine Pouch Flavors
VELO nicotine pouches have a superior flavor profile and range. You can find a range of minty, fruity, coffee, and exotic flavors. On! nicotine pouch flavors are limited and mostly mint or citrus.
Currently, VELO offers 10 to 15 flavors worldwide. Some of the best VELO flavors include Crispy Peppermint, Smooth Mint, Icy Berries, Ruby Berries, Zesty Elderflower, Purple Grape, Lime Flame, Orange Spark, Blue Raspberry, Tropical Mango, Spearmint, Sweet Papaya, Arctic Grapefruit, among others.
On! offers 8 flavors, most of which have a singular flavor profile. The flavor range of On! includes Mint, Berry, Watermelon, Spearmint, Tropical Spice, Grapefruit Spritz, Raspberry Lemon, and Citrus. Surprisingly, I enjoyed On! flavors more because they were less saccharine and did not stick to my gums.
On! vs VELO Pouch Nicotine Strengths

On! nicotine pouches are mild to slightly strong, with concentrations ranging between 3 and 8mg. The strongest On! nicotine pouch has 8mg of nicotine per pouch. Bear in mind, On! is a brand for beginner nicotine consumers and smokers.
VELO nicotine pouches are much stronger, with a wide range of strengths. VELO nicotine pouch strength ranges from 4 to 17mg. The strongest VELO pouch is Freezing Peppermint Max, with a nicotine strength of 16.8 mg per pouch.
VELO had to compete with ZYN's strength range, which is why VELO has a wider concentration range. On! and ZYN have never competed directly, which explains their relatively mild nicotine strength.
VELO vs On! Nicotine Pouch Formats
Both VELO and On! have the same nicotine pouch formats, which include slim and mini. For reference, slim formats are thin pouches that fit comfortably under your lip. They're like a 100-page novella compared to an encyclopedia.
Mini format pouches are smaller and more compact. Mini pouches are half the size of slim pouches, making them perfect for a quick, subtle nicotine dose. On the downside, mini format pouches are often mild in strength.
VELO and On! don't have any distinct differences between their formats. However, some people have noted that On! mini pouches are weaker compared to VELO mini dry pouches.
Note: Previously On! Nicotine Pouches only came in mini formats. This changed after On! launched their Plus Line, which contains slim format pouches.
On! vs VELO Nicotine Experience
On! nicotine pouches have low-moisture pouches, which makes them last much longer. These pouches have a remarkably consistent release of nicotine and flavor. It makes On! one of the best nicotine pouches for beginners.
On the flipside, On! nicotine pouches lack the rush that VELO offers. VELO nicotine pouches have more moisture, leading to a quick nicotine release. It makes the nicotine buzz from a VELO pouch more noticeable compared to On! nicotine pouches.
Overall, VELO offers a more enjoyable and intense nicotine experience. On! offers a long-lasting and more consistent experience. The nicotine hit from On! pouches is mild at best compared to VELO.
VELO vs On! Product Lines
VELO offers three product lines, while On! offers two product lines. On! nicotine pouches product line includes:
- Standard: Tic Tac-shaped classic on cans, with mini dry pouches.
- On! Plus: New product line with circular cans, slim Flex Tech pouches.
VELO's product line includes:
- Standard: Circular VELO cans and pouches with tobacco-derived nicotine.
- VELO Plus: New VELO cans with the same format but synthetic nicotine.
- VELO ZERO: Tobacco and nicotine-free pouches to quit nicotine.
VELO launched their ZERO line in response to a growing demand for nicotine-free energy pouches. On! launched their Plus Flex Tech line because their classic format could not compete with other nicotine pouch brands.
FAQs on VELO vs On! Nicotine Pouches
What is the best brand for nicotine pouches?
ZYN and VELO are two of the best nicotine pouch brands worldwide. Both of these brands offer a range of nicotine strengths and flavors. VELO and ZYN are also well-known for their quality and popularity across the world.
What is better than VELO?
ZYN nicotine pouches are inarguably better than VELO. While VELO is great, ZYN offers a superior strength range and nicotine experience. ZYN flavors leave a better aftertaste compared to VELO's saccharine and uncomfortable lingering trails.
Are On! nicotine pouches safe?
No nicotine product is safe because nicotine is a stimulant and addictive. On! nicotine pouches are designed to be alternatives to cigarettes and other harmful forms of tobacco. Please use them as intended to avoid unnecessary side effects and addiction.
What is On! Flex Tech?
On! Flex Tech is a new type of nicotine pouch that has elastic properties. These pouches are tear-resistant and release flavor and nicotine more effectively. Flex Tech pouches are like small pillows that fit comfortably under your lip.
Bottom Line on VELO vs On! Nicotine Pouches
VELO offers a wider variety of flavors and strengths compared to On! nicotine pouches. Most VELO flavors are combinations, making them attractive to people who want to quit smoking. On! nicotine pouches have singular but well-developed flavors.
VELO also offers a stronger nicotine buzz and 3 different product lines. Overall, VELO has entrenched itself in the nicotine world. On! nicotine pouches are only good for new users because of their mild strengths and flavor varieties.
This was my experience with VELO and On! nicotine pouches. If you're itching to try these pouches, add them to your cart. We offer the best discounts, fresh products, and a great experience guarantee.