Ettan
Page last reviewed: February 2026. Snusdaddy NZ stocks tobacco-free nicotine pouches only. This page is reviewed regularly to reflect changes in our NZ range and import regulations.
Ettan Snus – Not Available in New Zealand
Ettan is not available through Snusdaddy New Zealand. Our NZ store stocks 100% tobacco-free nicotine pouches only, and Ettan is a traditional Swedish tobacco snus – one of the oldest continuously produced snus brands in the world. That puts it outside the product category we supply to Kiwi customers.
Ettan's profile is one of the hardest to replicate in the tobacco-free category: a dark, earthy, smoky Swedish tobacco character with bergamot and a distinctly old-school authenticity. There's no perfect substitute. But if what you're looking for is something with more depth and character than a mint or citrus pouch, the alternatives below are the closest the tobacco-free market currently offers.
Browse Tobacco-Free Alternatives for NZ →
If You Like Ettan, Try These Instead
Ettan users tend to value depth over sweetness and authenticity over novelty. The three products below are the closest the NZ tobacco-free range gets to that profile.
| Product | Why it matches Ettan | Strength | Link |
|---|---|---|---|
| Lundgrens Mörk | The tobacco-free pouch that comes closest to Ettan's dark, earthy character. Lundgrens Mörk (Swedish for "dark") is built around roasted, woody notes with hints of bergamot and dried hay – the same flavour cues that define classic Swedish snus. No fruit, no mint, no sweetness. The most honest alternative for Ettan users in the NZ range. | 8.0 mg/pouch Slim format |
View product → |
| Lundgrens Fjällskog | Where Lundgrens Mörk goes dark and roasted, Fjällskog (Swedish for "mountain forest") adds juniper, pine, and herb notes – a botanical depth that appeals to the same Ettan user who wants complexity without sweetness or mint. | 8.0 mg/pouch Slim format |
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| ZYN Mini Original 6 mg | For Ettan users who want something neutral and unfussy – ZYN Original has no dominant flavour note, just a clean, mild character close to the base of what Swedish snus tastes like without the tobacco itself. Also from Swedish Match. | 6.0 mg/pouch Mini format |
View product → |
Our top recommendation for most former Ettan users is Lundgrens Mörk – it's the only tobacco-free pouch in the NZ range that doesn't try to replace tobacco character with something sweeter or fresher. It simply goes darker instead.
What Is Ettan?
Ettan – Swedish for "the one" or "number one" – is one of the oldest snus brands still in production. Its origins trace back to the early 19th century, when snus production in Sweden was brought under state monopoly and standardised; Ettan emerged from that period as the benchmark product, the one against which all other snus was measured. It has been in continuous production ever since, owned today by Swedish Match as part of a brand portfolio that also includes General, Göteborgs Rapé, Catch, and ZYN.
What makes Ettan distinctive is precisely what makes it difficult to replace: it tastes like Swedish tobacco. Not bergamot-forward like Göteborgs Rapé, not flavoured like Catch – just dark, earthy, slightly smoky, fermented tobacco with a peppery backbone. The Original Portion version is the most traditional and widely used; White Portion and Loose formats are also part of the range. Nicotine content sits at around 8–9 mg/g, placing it in the normal-to-strong tier by Swedish standards.
For many long-term snus users, Ettan is less a product than a reference point – the taste by which everything else is judged. That's precisely what makes finding a tobacco-free equivalent difficult.
Why Ettan Is Not Available in New Zealand
Ettan contains tobacco, and Snusdaddy NZ supplies tobacco-free nicotine pouches only. This applies to all traditional Swedish snus formats – Original, White, and Loose – regardless of brand. Ettan, General, Göteborgs Rapé, and Catch all fall into the same category for our NZ customers: historically important, internationally respected, and not available through this store.
The tobacco-free alternatives above are the honest answer to what we can offer. We're not going to oversell the comparison – Ettan's flavour is genuinely hard to replicate without tobacco. But Lundgrens Mörk and Lundgrens Fjällskog represent the best the category currently has.
Tobacco Snus vs Tobacco-Free Pouches – What Changes?
| Ettan (tobacco snus) | Lundgrens Mörk / Lundgrens Fjällskog / ZYN Original (tobacco-free) | |
|---|---|---|
| Contains tobacco | Yes | No |
| Flavour character | Dark, earthy, smoky Swedish tobacco with bergamot and pepper | Roasted/woody (Mörk), botanical/pine (Fjällskog), classic neutral (ZYN Original) |
| Staining | Yes – Original Portion stains; White less so | All-white – no staining |
| Manufacturer | Swedish Match | BAT (Lundgrens), Swedish Match (ZYN) |
| Available via Snusdaddy NZ | No | Yes – delivered in 5–8 working days |
Ordering for New Zealand
All Snusdaddy NZ orders ship directly from our warehouse in Lidköping, Sweden. Express delivery via DHL or UPS arrives in 5–8 working days to Auckland, Wellington, Christchurch, and other main centres. Standard PostNord shipping takes 10–15 working days. Tobacco-free nicotine pouches are not subject to tobacco excise duty, and orders under NZ$1,000 clear customs without additional GST in the vast majority of cases.
Bulk discounts apply automatically at checkout and can be mixed across any brands or flavours: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off.
Frequently Asked Questions
Can I buy Ettan snus in New Zealand?
Not through Snusdaddy NZ. Ettan is a traditional tobacco snus, and we supply tobacco-free nicotine pouches only to New Zealand customers. The closest available alternatives are Lundgrens Mörk (8 mg, dark and earthy), Lundgrens Fjällskog (8 mg, botanical/pine), and ZYN Mini Original 6 mg.
Who makes Ettan snus?
Ettan is made by Swedish Match AB, headquartered in Stockholm and now a subsidiary of Philip Morris International following the 2022 acquisition. Swedish Match also makes ZYN, General, Göteborgs Rapé, and Catch – a portfolio spanning some of the oldest and most recognised snus brands in the world.
How strong is Ettan?
Ettan Original Portion contains approximately 8–9 mg/g nicotine, placing it in the normal-to-strong category by Swedish snus standards. This is comparable to many mid-strength tobacco-free pouches in the NZ range, including Lundgrens Mörk (8 mg/pouch) and ZYN Slim Spearmint Strong (9 mg/pouch).
What does Ettan taste like?
Ettan is one of the most authentic expressions of traditional Swedish tobacco flavour: dark, earthy, and slightly smoky, with a peppery backbone and subtle bergamot. It is not sweet, not minty, and not fruit-forward – it tastes like snus in its most classic form. Replicating that in a tobacco-free product is genuinely difficult; Lundgrens Mörk is the closest option currently available in the NZ range.
Is Ettan the oldest snus brand?
Ettan is one of the oldest continuously produced snus brands in the world, with origins in early 19th century Sweden when snus production came under state control. The name – "the one" or "number one" in Swedish – reflects its historical status as the reference product for Swedish snus. It has remained in production ever since, now under Swedish Match ownership.
About the Author
Erik Rosengren – Owner, Snusdaddy
Erik founded Snusdaddy to bring the full European nicotine pouch range to customers worldwide. Ettan is one of those brands where we're honest about the limitation: there's no tobacco-free pouch that tastes like traditional Swedish tobacco snus. But if you're transitioning or simply need something legal and deliverable in New Zealand, Lundgrens Mörk is where we'd start. Questions? Email [email protected] – we respond within 2–4 hours on Swedish business days (CET).
Looking for the closest thing to Ettan available in New Zealand?
Lundgrens Mörk, Lundgrens Fjällskog and ZYN Original – the deepest, least-sweet options in the NZ tobacco-free range. Delivered from Sweden in 5–8 working days.
Explore Our Selection of Traditional-Style Pouches →Nicotine is an addictive substance. All products on Snusdaddy NZ are for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors.