FUMi

Last updated: 20 February 2026. Our FUMi range is reviewed regularly to reflect new releases, discontinued products, and changes in NZ import regulations.

Buy FUMi Nicotine Pouches in New Zealand

FUMi is a Swedish nicotine pouch brand manufactured in Ödeshög, Sweden, by Helix Sweden AB – the company behind The Snus Brothers, Kaj and Dennis, who have been crafting tobacco-free products since 2014. With strengths from 8mg/pouch to 10mg/pouch across 9 active varieties in slim format, FUMi offers New Zealand's most creative flavour lineup in the mid-strength segment – from bold botanicals like Salty Violet and Zingy Ginger to exotic fruit options like Prickly Pear and Fiery Mango. All FUMi products are 100% tobacco-free and legal to import into New Zealand for personal use under the Smokefree Environments and Regulated Products Act 1990.

"Finally a brand that does something different. Zingy Ginger is unlike anything else I've tried – arrived in Wellington in 6 days and the can was perfect." – James T., verified Snusdaddy customer, Wellington.

Important: FUMi nicotine pouches contain nicotine, which is an addictive substance. These products are not recommended for non-nicotine users, people under 18, pregnant or breastfeeding women, or those with cardiovascular conditions. Always use responsibly and keep out of reach of children and pets.

What Makes FUMi Different – Craft Flavours from Sweden

FUMi pouches contain no tobacco plant material whatsoever. Each slim all-white pouch is built from food-grade fillers, a pH adjuster, stabilisers, food-grade flavourings, and pharmaceutical-grade nicotine. This formulation gives FUMi its clean, white appearance, minimal drip, and comfortable fit under the upper lip.

What truly sets FUMi apart is its flavour philosophy. Where global brands like ZYN and VELO focus on mass-market mint and berry profiles, FUMi is a craft-oriented producer that builds flavours most competitors won't attempt. The Salty Violet uses a savoury, salt-forward violet profile that resonates with users familiar with Nordic salty liquorice. The Zingy Ginger delivers genuine warming spice. The Prickly Pear captures the delicate, melon-like sweetness of cactus fruit. These aren't variations on a theme – they're genuinely distinct flavour experiences at consistent 8–10mg/pouch strength.

All product images on this page are original photographs of the actual products we stock and ship from our Lidköping, Sweden warehouse.

FUMi Nicotine Strengths – Which Is Right for You?

FUMi's range is deliberately focused: two strengths, nine flavours, zero compromise on flavour quality. Here's how the tiers break down, with our team's notes on each:

Expert tip: If you're new to nicotine pouches and coming from cigarettes, start with FUMi Tangy Strawberry or Tangy Apple at 8mg/pouch. Give yourself a few sessions before deciding whether to step up. Nicotine pouches release more slowly and steadily than cigarettes – the effect at 8mg/pouch is often stronger than new users expect.

FUMi does not produce extreme-strength or ultra-strong tiers. If you need 20mg/pouch or above, explore our strong nicotine pouches range instead.

Top-Selling FUMi Products for New Zealand

FUMi Staff Picks – Botanicals & Unique Flavours

FUMi's botanical range is unlike anything else available in New Zealand. These are the varieties our team returns to most often:

FUMi Zingy Ginger (8mg/pouch) – Genuine warming ginger spice that lingers pleasantly through the full session without becoming sharp or aggressive. Our team found this one of the most distinctive pouches in the entire Snusdaddy NZ range. ⭐ Staff pick for adventurous users.

FUMi Salty Violet (8mg/pouch) – Floral violet with a savoury, salt-forward finish. Herbal and complex – a standout for users who find fruit flavours too sweet. The profile will resonate strongly with those familiar with Nordic salty liquorice traditions. ⭐ Staff pick for users wanting something genuinely unusual.

FUMi Salty Raspberry (8mg/pouch) – Sweet berry paired with an unexpected savoury salt finish. The sweet-and-savoury contrast works with surprising elegance. Popular with Kiwis who've exhausted the standard fruit pouch options.

FUMi Prickly Pear (8mg/pouch) – The delicate, melon-like sweetness of cactus fruit. Subtle and clean – one of the most unique flavour profiles currently available in New Zealand.

FUMi Staff Picks – Fruit & Mint

For Kiwis who prefer familiar fruit and mint profiles, FUMi still delivers something more considered than the category standard:

FUMi Freezy Mint (10mg/pouch) – Our best-selling FUMi in New Zealand. Intense menthol cooling at extra-strong (10mg/pouch) nicotine delivery. Bold, clean, and among the colder pouches in the mid-strength segment. Our team found the cooling effect lasts the full 40-minute session. ⭐ Staff pick for experienced mint lovers.

FUMi Tangy Strawberry (8mg/pouch) – Genuine fruit taste with a slight acidic edge – not candy-sweet. Our team's top recommendation for Kiwis new to FUMi who want a familiar starting point. ⭐ Staff pick for beginners.

FUMi Tangy Apple (8mg/pouch) – Bright, slightly tart apple character closer to fresh Granny Smith than candy. The tartness prevents it from becoming overly sweet, making it a natural all-day option.

FUMi Minty Blueberry (8mg/pouch) – Refreshing mint softened with sweet blueberry. A more approachable alternative to pure menthol for users who want freshness without the sharp bite. Browse our full nicotine pouches range to compare FUMi with other brands.

FUMi Fiery Mango (8mg/pouch) – Tropical mango with a mild heat kick. The contrast between sweet fruit and spice gives it more character than a standard mango pouch.

Buy FUMi Online – Delivered to New Zealand from Sweden

We ship FUMi directly from our warehouse in Lidköping, Sweden. Orders sent via express carriers (DHL or UPS) typically arrive within 5–8 working days. Standard shipping via PostNord takes 10–15 working days. Main centres including Auckland, Wellington, and Christchurch often receive parcels faster than rural areas. All orders include a tracking number sent by email at dispatch so you can follow your parcel from Sweden through NZ customs to your door.

Customs and import duties: Orders under NZ$1,000 (including shipping) clear New Zealand Customs without additional GST in the vast majority of cases. FUMi is tobacco-free and not subject to tobacco excise duty. For typical personal-use quantities (up to 60 cans), most New Zealand customers experience no customs complications.

Why Buy FUMi from Snusdaddy

• Complete FUMi range: All 9 active varieties in stock at consistent 8–10mg/pouch strength
• Authentic stock: Genuine FUMi products shipped directly from our climate-controlled warehouse in Lidköping, Sweden
• Bulk discounts: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off. Mix any FUMi flavours across tiers
• Short-date deals: Up to 50% off FUMi products approaching best-before date – same quality, lower price. See our short-date deals
• Regular promotions: Browse our special offers for current FUMi discounts
• Trusted by thousands: Rated 4.8/5 on Trustpilot from over 5,000 verified customers across 50+ countries

FUMi Nicotine Pouches NZ – FAQs

Which FUMi flavour should I start with?

For something familiar, begin with FUMi Tangy Strawberry (8mg/pouch) – our team's top recommendation for first-time FUMi users. The slight tartness makes it approachable without being bland. For mint preference, FUMi Freezy Mint (10mg/pouch) is the safest choice, though experienced users only at that strength. If you want to experience what makes FUMi genuinely unique, go straight to Zingy Ginger or Salty Violet at 8mg/pouch – these are the flavours no other brand offers.

How does FUMi compare to ZYN?

ZYN has a broader strength range (1.5–16.5mg/pouch) and a wider variety count (78+ in NZ). FUMi's advantage is flavour creativity at the 8–10mg/pouch level – Salty Violet, Prickly Pear, and Zingy Ginger have no equivalent in the ZYN lineup. Both use slim all-white formats with comparable comfort and fit. If you want maximum strength variety, ZYN wins. If you want flavours that actually taste different, FUMi delivers what ZYN doesn't attempt.

How long does a FUMi pouch last?

Most users get 30–45 minutes of active nicotine and flavour release per pouch. The 10mg Freezy Mint tends to sustain its effect longer than the 8mg varieties. Our team recommends removing the pouch once the tingling sensation fades – this typically signals the active nicotine phase is complete.

Can I buy FUMi in New Zealand retail stores?

FUMi is not widely available in New Zealand retail. Snusdaddy is one of the primary online sources for FUMi in NZ, carrying the full 9-flavour range with consistent stock from our Swedish warehouse.

Is there a minimum order for FUMi?

No minimum order. You can buy a single can or stock up with 100 cans for maximum savings. Bulk discounts apply automatically at checkout when you reach the 10, 30, 60, or 100 can thresholds – no discount codes required.

How do I read the best-before date on FUMi cans?

FUMi uses the European date format: DD/MM/YYYY. A can labelled "06/09/2026" expires on the 6th of September 2026 – not the 9th of June. The month is always the middle number. Unopened cans stored in a cool, dry place maintain full freshness for 12–18 months from production. Many Kiwis keep their cans in the fridge – this extends freshness and many users find pouches taste better cold.

Nicotine is an addictive substance. FUMi products are intended for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors.

About the Author

Erik Rosengren – Owner, Snusdaddy

Erik Rosengren founded Snusdaddy to provide access to the full spectrum of European nicotine pouches, including craft brands like FUMi that serve users looking for genuine flavour variety beyond the mainstream. Based in Sweden with direct relationships to manufacturers across Scandinavia, Erik evaluates FUMi's flavour range and quality firsthand before listing products on Snusdaddy. The product recommendations on this page reflect Erik's personal experience with FUMi and feedback from customers in New Zealand and beyond who come to the brand specifically for its flavour creativity.

Questions about FUMi or your order? Email Erik's team at [email protected] – we respond within 2–4 hours on business days (CET).