GN Tobacco Sweden AB

GN Tobacco Sweden AB – The Manufacturer Behind White Fox and Siberia

GN Tobacco Sweden AB is a Swedish smokeless nicotine manufacturer founded in 2004 by Gevorg Nalbandyan. The company started under the name SNUSAB AB, operating initially from a single retail location in central Stockholm, and renamed itself GN Tobacco AB in 2009 as it shifted from distribution toward full-scale production. Today it is one of the world's most prolific independent producers of nicotine pouches and smokeless tobacco, with over 80 product varieties, a state-of-the-art factory in Enköping, Sweden, and distribution to more than 90 countries.

What distinguishes GN Tobacco from the larger players in the market is that it built its position as a genuine independent challenger — without being acquired by a major tobacco conglomerate. Swedish Match (ZYN) is now owned by Philip Morris International. Skruf is owned by Imperial Brands. BAT owns VELO and LYFT. GN Tobacco remains under the Giviton Holding group, the private Swedish holding company founded by Nalbandyan, which also operates GN Injection Moulding — the subsidiary that produces GN Tobacco's own plastic cans. That vertical integration is unusual in the industry and gives GN Tobacco direct control over both product and packaging quality.

GN Tobacco's Brands – What's Available for New Zealand

GN Tobacco produces both tobacco-containing snus and tobacco-free nicotine pouches. For New Zealand customers, only the tobacco-free ranges are available through Snusdaddy NZ. The distinction matters because New Zealand law restricts the import of tobacco snus; tobacco-free nicotine pouches are legal to import for personal use under the Smokefree Environments and Regulated Products Act 1990.

The Enköping Factory

GN Tobacco's tobacco-free pouch production is centred at its facility in Enköping, approximately 80 kilometres west of Stockholm. The factory has operated since 2014 and has been progressively upgraded with near-fully automated production lines using pharmaceutical-grade mixing and filling equipment. All White Fox and Siberia All White products sold through Snusdaddy NZ are produced at this facility.

GN Tobacco also operates a second production site in Bispgården, used primarily for its tobacco snus lines. The Giviton Holding group's GN Injection Moulding operation supplies the plastic cans for GN Tobacco products — an unusual level of supply chain integration for a company of this size in the nicotine pouch space.

Why GN Tobacco Products Are Available in New Zealand

New Zealand restricts the import of tobacco snus and oral tobacco under the Smokefree Environments and Regulated Products Act 1990. Tobacco-free nicotine pouches — which contain no tobacco leaf, stem, or processed tobacco in any form — are not classified as tobacco products and are legal to import for personal use. White Fox and Siberia All White are both 100% tobacco-free; nicotine in these products is derived from pharmaceutical-grade nicotine salt, not from tobacco processing.

GN Tobacco's tobacco snus brands — Odens, the original tobacco Siberia, Islay Whisky, Bull Dog, and Lenny's Cut — are not available through Snusdaddy NZ for this reason. The boundary is not about brand or manufacturer; it is about tobacco content. Any GN Tobacco product containing tobacco is unavailable for NZ delivery regardless of its format or nicotine level.

Ordering GN Tobacco Products for New Zealand

All Snusdaddy NZ orders dispatch directly from our warehouse in Lidköping, Sweden — the same country where GN Tobacco manufactures White Fox and Siberia All White. Express delivery via DHL or UPS takes 5–8 working days to Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, and other centres across Aotearoa. Standard PostNord shipping takes 10–15 working days.

Bulk discounts apply at checkout across any mix of brands and variants: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off. Orders under NZ$1,000 clear customs without additional GST in the vast majority of cases. Tobacco-free nicotine pouches are not subject to tobacco excise duty.

Frequently Asked Questions

Nicotine is an addictive substance. All products on Snusdaddy NZ are for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors.