GOAT
Last updated: 20 February 2026. Our GOAT range is reviewed regularly to reflect new releases, discontinued products, and changes in NZ import regulations.
Buy GOAT Nicotine Pouches in New Zealand
GOAT is a tobacco-free nicotine pouch brand manufactured in the Czech Republic by Consumer Brands International (CBI) – the makers behind popular brands including Snatch and Dope. With strengths from 8.4mg/pouch to 20mg/pouch across three tiers and 21 active varieties in slim format, GOAT covers a wide range of experience levels and flavour preferences – from classic Cool Mint and Crystal Ice through to specialty options like Cappuccino and Salty Caramel. All GOAT products are 100% tobacco-free and legal to import into New Zealand for personal use under the Smokefree Environments and Regulated Products Act 1990.
"GOAT Crystal Ice #28 is the real deal – intense and long-lasting. Shipped from Sweden and arrived in Christchurch in 7 days, cans in perfect condition." – Liam H., verified Snusdaddy customer, Christchurch.
Important: GOAT nicotine pouches contain nicotine, which is an addictive substance. These products are not recommended for non-nicotine users, people under 18, pregnant or breastfeeding women, or those with cardiovascular conditions. The #28 tier (20mg/pouch) is designed exclusively for users with very high established nicotine tolerance. Always use responsibly and keep out of reach of children and pets.
What Makes GOAT Different – Format and Formulation
GOAT pouches contain no tobacco plant material. Each slim pouch is built from plant-based fibres, food-grade fillers, pharmaceutical-grade nicotine, and food-grade flavourings. The no-drip formula keeps moisture controlled throughout the session, and the slim format sits discreetly and comfortably under the upper lip for up to 60 minutes.
What distinguishes GOAT within the CBI portfolio is its three-tier strength structure under the #12, #16, and #28 numbering system – and its unusually broad flavour range across all three tiers. While most ultra-strong brands restrict flavour choice to mint at high strengths, GOAT carries Wild Cherry, Blueberry, and Tropical all the way up to #16 (11.5mg/pouch), and Crystal Ice and Cool Mint up to #28 (20mg/pouch). This makes GOAT one of the few brands where experienced users can access real flavour variety at extra-strong and ultra-strong levels.
All product images on this page are original photographs of the actual products we stock and ship from our Lidköping, Sweden warehouse.
Understanding GOAT's #12, #16 and #28 Numbering System
GOAT uses a numbering system based on milligrams of nicotine per gram of pouch content – not per pouch. Here's what that means in practice for New Zealand customers:
| GOAT Tier | Nicotine Per Gram | Nicotine Per Pouch | Strength Level | Recommended For |
|---|---|---|---|---|
| #12 | 12mg/g | 8.4mg/pouch | Strong | Moderate ex-smokers (10–20 daily) and experienced pouch users. A solid all-day strength for most Kiwis switching from cigarettes. |
| #16 | 16mg/g | 9.0–11.5mg/pouch | Extra Strong | Heavy ex-smokers (20+ daily) and high-tolerance users. Noticeable nicotine hit within 2–3 minutes. Not for beginners. |
| #28 | 28mg/g | 20mg/pouch | Ultra Strong | Expert-level tolerance only. Currently available in Wild Cherry, Cool Mint, and Crystal Ice. Approach with caution if stepping up from #16. |
Expert tip: The #12 and #16 tiers are closer in real-world feel than the numbers suggest – both deliver a confident nicotine effect. If you're new to GOAT and coming from regular snus or strong pouches (6–9mg/pouch), start with #12. Step to #16 once you're comfortable. The #28 tier at 20mg/pouch is in a different league entirely – only attempt it if you have extensive experience with extra-strong products (15mg/pouch+).
Top-Selling GOAT Products for New Zealand
GOAT Staff Picks – Mint & Menthol
Mint varieties make up GOAT's strongest-selling category in New Zealand, and with good reason – the cooling intensity at #16 and #28 is among the most pronounced in its price range.
GOAT Crystal Ice #16 (11.5mg/pouch) – Extreme menthol freeze at extra-strong nicotine. Our team found the cooling sensation immediate and long-lasting – one of the most intense mint experiences currently available in the NZ range. ⭐ Staff pick for experienced menthol users.
GOAT Crystal Ice #28 (20mg/pouch) – Same extreme menthol at ultra-strong (20mg/pouch) nicotine. For very high-tolerance users only. Our team recommends this only for Kiwis who are already comfortable with extra-strong pouches and want a substantial step up. ⭐ Staff pick for ultra-strong veterans.
GOAT Cool Mint #12 (8.4mg/pouch) – Classic peppermint with a clean icy finish at strong strength. Our team's recommended starting point for Kiwis new to GOAT who prefer a familiar, reliable flavour. ⭐ Staff pick for beginners.
GOAT Frosted #16 (11.5mg/pouch) – Smooth mint with subtle sweetness and less intense cooling than Crystal Ice. A good choice for users who find pure menthol too sharp.
GOAT Peppermint Rush #16 (9.0mg/pouch) – Focused peppermint character at a slightly lower mg/pouch than other #16 varieties. Our team found it a good middle ground between the sharpness of Crystal Ice and the softness of Frosted.
GOAT Staff Picks – Fruit & Specialty
GOAT's fruit range is broader than most brands at this strength level, with options available across both #12 and #16 tiers.
GOAT Wild Cherry #16 (11.5mg/pouch) – Bold cherry at extra-strong nicotine. Our team found the cherry profile distinctly more genuine than most cherry pouches in the market. Popular with Kiwis who want fruit flavour with real nicotine delivery. ⭐ Staff pick for fruit lovers at extra-strong level.
GOAT Blueberry #12 (8.4mg/pouch) – Sweet berry with cooling notes at strong strength. A versatile all-day option and one of GOAT's most consistent sellers across the NZ customer base.
GOAT Tropical #16 (11.5mg/pouch) – Exotic fruit blend at extra-strong nicotine. Our team found this one of the better tropical profiles in the strong-pouch category – not too synthetic, not too sweet.
GOAT Apple Mint #16 (11.5mg/pouch) – Fresh apple with minty coolness at extra-strong strength. The apple softens the mint's edge – a good bridge between fruit and mint preferences.
GOAT Banana Ice #16 (9.0mg/pouch) – Tropical banana with an icy finish at a slightly lower mg/pouch than the rest of the #16 range.
GOAT Double Apple #16 (11.5mg/pouch) – Crisp double apple at extra-strong nicotine. Clean and natural apple character without the mintiness of Apple Mint – a good option for fruit-forward users.
GOAT Cappuccino #16 (11.5mg/pouch) – Rich coffee notes at extra-strong nicotine. A standout option for users looking for something completely different from mint and fruit. ⭐ Staff pick for coffee lovers.
GOAT Salty Caramel #16 (11.5mg/pouch) – Sweet and salty caramel at extra-strong nicotine. Our team found the balance between sweetness and salt well-executed – less one-dimensional than most sweet-flavoured pouches. ⭐ Staff pick for specialty flavour enthusiasts.
Browse our full nicotine pouches range to compare GOAT with other brands side by side.
Buy GOAT Online – Delivered to New Zealand from Sweden
We ship GOAT directly from our warehouse in Lidköping, Sweden. Orders sent via express carriers (DHL or UPS) typically arrive within 5–8 working days. Standard shipping via PostNord takes 10–15 working days. Main centres including Auckland, Wellington, and Christchurch often receive parcels faster than rural areas. All orders include a tracking number sent by email at dispatch so you can follow your parcel from Sweden through NZ customs to your door.
Customs and import duties: Orders under NZ$1,000 (including shipping) clear New Zealand Customs without additional GST in the vast majority of cases. GOAT is tobacco-free and not subject to tobacco excise duty. For typical personal-use quantities (up to 60 cans), most New Zealand customers experience no customs complications.
Why Buy GOAT from Snusdaddy
- Complete GOAT range: All 21 active varieties across #12, #16, and #28 tiers in stock
- Authentic stock: Genuine GOAT products shipped directly from our climate-controlled warehouse in Lidköping, Sweden
- Bulk discounts: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off. Mix any GOAT flavours and tiers across discount thresholds
- Short-date deals: GOAT products approaching best-before date at reduced prices. See our short-date deals
- Regular promotions: Browse our special offers for current GOAT discounts
- Trusted by thousands: Rated 4.8/5 on Trustpilot from over 5,000 verified customers across 50+ countries
GOAT Nicotine Pouches NZ – FAQs
What do GOAT's #12, #16, and #28 numbers actually mean?
The numbers refer to milligrams of nicotine per gram of pouch content – not per pouch. In practice: #12 delivers 8.4mg per pouch, #16 delivers 9.0–11.5mg per pouch depending on flavour, and #28 delivers 20mg per pouch. Higher numbers mean stronger nicotine delivery. The #28 tier at 20mg/pouch is approximately 2.4× stronger than #12 – not a small difference. Always start at the lowest tier you're confident with.
How does GOAT compare to ZYN?
ZYN has a broader overall range (1.5–16.5mg/pouch, 78+ varieties) and is better suited to beginners due to its lighter strength options. GOAT's advantage is its #28 ultra-strong tier (20mg/pouch) – stronger than anything in the current ZYN NZ range – and its specialty flavours like Cappuccino and Salty Caramel, which ZYN doesn't offer. At #12 (8.4mg/pouch), the two brands are broadly comparable in strength. For maximum strength ceiling, GOAT wins outright.
Which GOAT mint flavour should I choose?
Three distinct options: Crystal Ice for maximum menthol intensity, Cool Mint for classic clean peppermint, and Frosted for a smoother, slightly sweeter mint. Our team's recommendation: start with Cool Mint #12 if you're new to GOAT. Move to Crystal Ice #16 once you're comfortable with the strength. Only attempt Crystal Ice #28 if you have proven high tolerance to ultra-strong products.
Is GOAT suitable for beginners?
The #12 tier (8.4mg/pouch) is appropriate for experienced nicotine users – those who already use pouches or have switched from moderate-to-heavy cigarette use. GOAT is not recommended for people who are completely new to nicotine. If you're just starting out, explore our regular-strength nicotine pouches at 3–6mg/pouch first.
Is there a minimum order for GOAT?
No minimum order. Single cans are available, or buy in bulk for maximum savings. Discounts of 10%, 12%, 14%, and 16% apply automatically at checkout at 10, 30, 60, and 100 can thresholds respectively – no codes needed. Flavours and tiers can be mixed freely to reach a discount level.
How do I read the best-before date on GOAT cans?
GOAT uses European date format: DD/MM/YYYY. A can labelled "03/11/2026" expires on the 3rd of November 2026 – not the 11th of March. The month is always the middle number. Unopened cans stored cool and dry maintain full freshness for 12–18 months from production.
Can I buy GOAT in New Zealand retail stores?
GOAT is not widely available in New Zealand retail. Snusdaddy carries the complete NZ range across all three strength tiers with consistent stock shipped directly from Sweden.
Nicotine is an addictive substance. GOAT products are intended for adult nicotine users only. Must be 18+ to purchase. The #28 tier (20mg/pouch) is for expert-level tolerance only. Not for sale to minors.
About the Author
Erik Rosengren – Owner, Snusdaddy
Erik Rosengren founded Snusdaddy to provide access to the full European nicotine pouch spectrum, including high-strength brands like GOAT that serve users requiring substantial nicotine delivery. Based in Sweden with direct relationships to producers across Europe including CBI, Erik evaluates GOAT's strength tiers and flavour range firsthand before listing products on Snusdaddy. The recommendations and warnings on this page reflect Erik's personal experience with all three GOAT tiers and feedback from thousands of international customers – including those in New Zealand who need the #28 ultra-strong tier for genuine satisfaction.
Questions about GOAT or your order? Email Erik's team at [email protected] – we respond within 2–4 hours on business days (CET).