WARNING: This product contains nicotine. Nicotine is an addictive chemical.

Ministry Of Snus AS

Ministry of Snus AS is a Danish manufacturer with tobacco industry roots going back to 1826 and the company behind ACE and ACE X nicotine pouches. Unlike most competitors in the category — which are headquartered in Sweden — Ministry of Snus produces in Denmark, manufacturing its own cans locally from 100% recyclable plastic. ACE is available through Snusdaddy NZ with delivery to Wellington, Auckland, Christchurch, and across Aotearoa.
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  • Ace X Cosmic Cool Mint Product Label
    Ace X
    1
    Cosmic Cool Mint
    11.6 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace Cool Mint Product Label
    Ace
    0
    Cool Mint
    6 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace Eucalyptus Product Label
    Ace
    4
    Eucalyptus
    6 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace X Guarana Chili Boost Product Label
    Ace X
    3
    Guarana Chili Boost
    8 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace X Cool Mint Product Label
    Ace X
    0
    Cool Mint
    8 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace Super White Cool Mint Low Product Label
    Ace Super White
    0
    Cool Mint Low
    3 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace Super White Berry Breeze Low Product Label
    Ace Super White
    0
    Berry Breeze Low
    3.9 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace X Black Raspberry Chili Product Label
    Ace X
    0
    Black Raspberry Chili
    8 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace Spearmint Product Label
    Ace
    0
    Spearmint
    6 mg / pouch
    • 1 can $4.69 ($4.69 / can)
    • 10 cans $42.20 ( $4.22 / can) 10%
    • 30 cans $123.90 ( $4.13 / can) 12%
    • 60 cans $241.80 ( $4.03 / can) 14%
    • 100 cans $394.00 ( $3.94 / can) 16%
    • Select amount
  • Ace Extreme Cool Product Label
    Ace
    0
    Extreme Cool
    10.4 mg / pouch
  • Ace Green Lemon Product Label
    Ace
    5
    Green Lemon
    10.4 mg / pouch
  • Ace X Red Apple Cinnamon Strong
    Ace X
    0
    Red Apple Cinnamon Strong
    8 mg / pouch
  • Ace X X-Mas Edition
    Ace X
    0
    X-Mas Edition
    8 mg / pouch
  • Ace X Nordic Freeze
    Ace X
    0
    Nordic Freeze
    8 mg / pouch
  • Ace X Double Mint
    Ace X
    0
    Double Mint
    8 mg / pouch
  • Ace Liquorice Mint Product Label
    Ace
    4
    Liquorice Mint
    10.4 mg / pouch
    Show Alternative
  • GRITT Crisp Ice Product Label
    GRITT
    0
    Crisp Ice
    9.6 mg / pouch
    Show Alternative
  • GRITT Frost Bite Product Label
    GRITT
    0
    Frost Bite
    9.6 mg / pouch
    Show Alternative
  • GRITT Maracuja Product Label
    GRITT
    0
    Maracuja
    9.6 mg / pouch
    Show Alternative
  • Ace X Honeydew Black Pepper Strong Product Label
    Ace X
    0
    Honeydew Black Pepper Strong
    8 mg / pouch
    Show Alternative

Ministry of Snus AS – The Danish Manufacturer Behind ACE

Ministry of Snus AS is a Danish company with a background in tobacco craftsmanship that spans nearly two centuries. The company's heritage traces to 1826, when a family tradition of professional tobacco production was established — making Ministry of Snus one of the oldest lineages in the Scandinavian nicotine industry, though today it operates as a modern, innovation-focused manufacturer of tobacco-free nicotine pouches.

What distinguishes Ministry of Snus from most producers in the nicotine pouch category is its location and production model. Where the category is dominated by Swedish manufacturers — Swedish Match (ZYN), GN Tobacco (White Fox), Habit Factory (Klint), Skruf — Ministry of Snus produces in Denmark. Its cans are manufactured locally in Denmark from 100% recyclable plastic, a production decision the company has made on both environmental and supply chain grounds. The company describes sustainability and local production as core to how it operates, not as a secondary consideration.

Ministry of Snus was founded with a stated philosophy of avoiding unnecessary complexity: quality ingredients, considered flavour development, and a direct approach to product design. That philosophy is reflected in how the company structures its brand portfolio — a focused range rather than an extensive catalogue, with a clear step-up logic across strength tiers.

 

Brands Available in New Zealand

Ministry of Snus produces multiple brands. In the Snusdaddy NZ catalogue, ACE and ACE X are the active lines available for New Zealand delivery.

ACE Nicotine Pouches
✓ Available in NZ

Ministry of Snus's core tobacco-free nicotine pouch line. For flavour range, strength guide, and product details, see the ACE brand page.

View ACE range →
ACE X Nicotine Pouches
✓ Available in NZ

Ministry of Snus's premium strong-tier line with bold flavour combinations. Products are listed on the ACE brand page alongside the core ACE range.

View ACE X range →
GRITT Nicotine Pouches
— Discontinued in NZ

A separate Ministry of Snus brand previously stocked in the Snusdaddy NZ catalogue. GRITT variants are no longer available — see ACE for current alternatives.

Browse current alternatives →
 

Heritage Since 1826

Ministry of Snus carries a family heritage in tobacco production dating to 1826 — four generations of professional craftsmanship that predates most of the large Swedish manufacturers in the category. That history is not simply a branding claim: it represents accumulated knowledge of tobacco raw materials, flavour development, and production standards that Ministry of Snus draws on in the development of its tobacco-free product lines.

The transition from traditional tobacco products to tobacco-free nicotine pouches is a trajectory shared by several Scandinavian manufacturers. For Ministry of Snus, the move reflects both market direction and a genuine commitment to developing products that meet modern consumer expectations for format, flavour, and convenience — while retaining the quality orientation that defines the company's longer history.

Production note: All Ministry of Snus product cans are manufactured locally in Denmark from 100% recyclable plastic. This makes Ministry of Snus one of the few manufacturers in the category that controls both product and packaging production domestically rather than sourcing cans from external suppliers.
 

Why Ministry of Snus Products Are Available in New Zealand

ACE and ACE X are 100% tobacco-free. The pouches contain no tobacco leaf, stem, or processed tobacco. Nicotine is derived from pharmaceutical-grade sources. Products are not classified as tobacco products under New Zealand law and are legal to import for personal use under the Smokefree Environments and Regulated Products Act 1990.

All ACE orders through Snusdaddy NZ ship from our warehouse in Lidköping, Sweden and arrive in 5–8 working days via express carrier. Standard PostNord shipping takes 10–15 working days.

 

Ordering for New Zealand

All Snusdaddy NZ orders dispatch from our warehouse in Lidköping, Sweden. Express delivery via DHL or UPS takes 5–8 working days to Wellington, Auckland, Christchurch, Hamilton, Dunedin, Napier, Nelson, and other centres across Aotearoa. Tobacco-free nicotine pouches are not subject to tobacco excise duty, and orders under NZ$1,000 clear customs without additional GST in the vast majority of cases.

Bulk discounts apply automatically at checkout across any mix of brands and variants: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off.

 

Frequently Asked Questions

Where is Ministry of Snus based?
Ministry of Snus AS is based in Denmark — making it one of the few nicotine pouch manufacturers in Scandinavia that is not Swedish. The company produces in Denmark and manufactures its own product cans locally from 100% recyclable plastic. Most major competitors in the category — including Swedish Match (ZYN), GN Tobacco (White Fox), Habit Factory (Klint), and Skruf — are Swedish manufacturers. Ministry of Snus's Danish base is a genuine differentiator in terms of both production location and company heritage.
How old is Ministry of Snus?
Ministry of Snus carries a family heritage in tobacco craftsmanship dating to 1826 — nearly 200 years. The company's current form as a modern manufacturer of tobacco-free nicotine pouches reflects a long transition from traditional tobacco production to contemporary alternatives, but the underlying expertise in flavour development and raw material handling traces back through four generations of family involvement in the industry.
What brands does Ministry of Snus make?
Ministry of Snus produces ACE, ACE X, and ACE Super White — all tobacco-free nicotine pouches available in the Snusdaddy NZ catalogue. The company also previously produced GRITT nicotine pouches, which have been discontinued in the NZ range. For current product availability, the ACE brand page lists all active variants with current stock status.
Is Ministry of Snus independent?
Ministry of Snus AS operates as an independent Danish company. It is not owned by a major tobacco conglomerate — unlike several prominent competitors in the category. Swedish Match, the maker of ZYN, was acquired by Philip Morris International in 2022. Skruf is owned by Imperial Brands. VELO is produced by BAT. Ministry of Snus has no such tobacco industry ownership and continues to operate independently from Denmark.
 
Erik Rosengren – Owner, Snusdaddy
Ministry of Snus stands out in the category for two reasons that don't get enough attention: it's Danish rather than Swedish, which is genuinely unusual, and it has been involved in tobacco craftsmanship for nearly 200 years. That heritage shows up in the considered way ACE's flavour range has been developed — not a maximalist catalogue, but a focused range with clear logic at each strength tier. ACE is well stocked for NZ delivery. Questions? Email [email protected] — we respond within 2–4 hours on Swedish business days (CET).

ACE and ACE X are in stock and available for NZ delivery in 5–8 working days.

Shop ACE →

Browse All Nicotine Pouches →

Nicotine is an addictive substance. All products on Snusdaddy NZ are for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors.

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