Shiro

Last updated: 23 February 2026. All Shiro products on this page are discontinued. Shiro is no longer manufactured. See our recommended alternatives below.

Shiro Nicotine Pouches – No Longer Available in New Zealand

Shiro has been discontinued at the manufacturing level and will not return to the Snusdaddy NZ range. This is not a stock issue – Helix Sweden AB, the Swedish company behind Shiro, no longer produces the brand. If you're a Shiro regular who found this page, the alternatives below cover the same regular-to-extra-strong niche – 3–10mg/pouch, slim all-white format, flavour-forward approach – and are available for delivery anywhere in New Zealand today.

What Was Shiro?

Shiro was a Swedish nicotine pouch brand produced by Helix Sweden AB, built around a distinctly flavour-led identity. While most brands in the regular and strong segments lean heavily on mint, Shiro made its name with a cocktail-inspired range – Mojito, Cuba Libre, and Piña Colada sat alongside more conventional mint and berry options. It was the kind of range that caught the eye of Kiwi customers who wanted something genuinely different to the mint-heavy mainstream.

The Shiro lineup in the NZ store covered a range of strengths and flavour styles. The cocktail series – Mojito, Cuba Libre, and Piña Colada – all sat at around 5mg/pouch in slim all-white format, making them accessible for regular users. True North X-Strong and Cool Mint Strong added more familiar mint options at similar strength. The numbered series brought a slightly different approach: Shiro #02 Cooling Mint (8.4mg/pouch) and Shiro #03 Tingling Mint (9.8mg/pouch) offered a step up into the extra strong tier, while #06 Sour Red Berry (4.8mg/pouch) added a tart berry option at regular strength. Virginia Classic was the most unusual in the range – a tobacco-flavoured nicotine pouch without any actual tobacco, designed to replicate the experience of traditional American blends.

Shiro had genuine appeal for NZ customers who appreciated its flavour creativity and the breadth of the lineup across strength levels. The cocktail range in particular had no real equivalent elsewhere in the Snusdaddy NZ catalogue. The brand's discontinuation is a loss for the flavour-forward segment of the market.

Best Alternatives to Shiro – In Stock Now for New Zealand

All three alternatives below share Shiro's core approach – regular to strong strength, slim all-white format, flavour variety beyond the standard mint category – and are available for delivery to New Zealand today.

1. VELO – The Broadest Regular-to-Strong Range for NZ

VELO nicotine pouches are the most direct replacement for the everyday Shiro user. With one of the widest flavour ranges available in the regular and strong segments – covering mint, fruit, berry, citrus, and more – VELO gives Kiwi customers the same flavour variety that made Shiro appealing, with considerably better availability and stock consistency. For former Shiro Sweet Mint or Cool Mint users, VELO's mint range covers the same 3–6mg/pouch territory with multiple options. For fruit and berry fans, VELO's citrus and berry varieties are well-stocked and popular with NZ customers.

2. BAOW – Cocktail-Inspired Pouches at Extra Strong

BAOW nicotine pouches are the most direct flavour replacement for Shiro's cocktail series. The BAOW range includes Piña Colada, Gin & Tonic, and Negroni alongside Chili Lime and Ice Mint – all at 12mg/pouch in slim format. For Kiwi customers who specifically valued Shiro's Mojito, Cuba Libre, or Piña Colada, BAOW is the closest equivalent currently available in the NZ catalogue. Note that BAOW sits a step higher in strength than Shiro's cocktail series – worth keeping in mind if you were using Shiro at the regular 5mg/pouch level.

3. Helwit – Swedish Quality Across a Wide Flavour Range

Helwit nicotine pouches offer a broad flavour range at regular and strong strength in slim format, with profiles covering mint, berry, cola, mocha, and more. For former Shiro #06 Sour Red Berry users, Helwit's berry range is the closest match in terms of a tart, fruit-forward profile at regular strength. Helwit is produced in Sweden with a clean, all-white format comparable to Shiro's presentation.

Shiro vs Current Alternatives – Quick Comparison

Browse the Full Regular and Strong Pouches Range

For everything available at regular and strong strength for New Zealand delivery, see our full nicotine pouches range. This covers all in-stock products from 3mg/pouch through to the extra strong tier, across all flavour categories.

FAQs – Shiro and Regular-Strength Nicotine Pouches NZ

Will Shiro be restocked on Snusdaddy NZ?

No. Shiro has been discontinued at the manufacturing level by Helix Sweden AB. This is not a stock availability issue – the brand no longer exists in production. We do not expect this to change.

What is the closest replacement for Shiro Mojito, Cuba Libre, or Piña Colada?

BAOW is the closest direct replacement – the range includes Piña Colada, Gin & Tonic, and Negroni, covering the same cocktail-inspired territory as Shiro's most distinctive varieties. Note that BAOW sits at 12mg/pouch, a step above Shiro's 5mg/pouch cocktail series. For customers who want fruity variety at regular strength, VELO's citrus and berry range is the most practical lower-strength alternative.

What is the closest replacement for Shiro #03 Tingling Mint or True North X-Strong?

VELO's mint range at strong and extra strong strength is the most direct replacement in terms of a sharp, cooling mint at 8–10mg/pouch. Helwit Menthol at strong strength is also a solid option for the extra strong mint profile.

Who manufactured Shiro?

Shiro was produced by Helix Sweden AB, a Swedish manufacturer. Helix Sweden AB has ceased production of the Shiro brand. The company is separate from the major Scandinavian manufacturers – Swedish Match, British American Tobacco, and JTI – that produce the ZYN, VELO, and LYFT brands.

How quickly are nicotine pouches delivered to New Zealand?

We ship from our warehouse in Lidköping, Sweden, with dispatch within one business day. Delivery to New Zealand main centres – Auckland, Wellington, Christchurch – typically takes 5–8 working days via UPS Express. PostNord standard takes 10–15 working days. All orders include tracking.

Nicotine is an addictive substance. Not suitable for non-nicotine users, people under 18, pregnant or breastfeeding women, or those with cardiovascular conditions. Must be 18+ to purchase.

About the Author

Erik Rosengren – Owner, Snusdaddy

Erik Rosengren founded Snusdaddy to give customers access to the best of the European and international nicotine pouch market. Shiro was one of the more original brands in the regular-strength segment – the cocktail range in particular was genuinely creative and had no real equivalent elsewhere in the catalogue. Its discontinuation by Helix Sweden AB is a genuine loss for customers who valued something a bit different from the mainstream mint-heavy market. VELO, BAOW, and Helwit are the best we can offer as replacements, and all three are well-stocked for NZ delivery today.

Questions about your order or which product suits you? Email Erik's team at [email protected] – we respond within 2–4 hours on business days (CET).