Page last reviewed: February 2026. Our V2 Tobacco range is reviewed regularly to reflect new releases, discontinued products, and changes in NZ import regulations.

V2 Tobacco – Thunder Nicotine Pouches for New Zealand

V2 Tobacco is a Danish tobacco and nicotine products manufacturer, founded in Silkeborg in 2006 and today owned by Swedish Match (a subsidiary of Philip Morris International). The brand Kiwis are most likely to know from V2's portfolio is Thunder – a range of high-strength nicotine pouches that has built a serious following among experienced users across Scandinavia and internationally.

All V2 Tobacco products available through Snusdaddy NZ are from the tobacco-free Thunder nicotine pouch range. Every can is 100% tobacco-free, all-white, and legal to import into New Zealand for personal use under the Smokefree Environments and Regulated Products Act 1990. Thunder sits at the higher end of the strength spectrum – ranging from 13mg to 15.5mg per pouch – and is aimed squarely at experienced users with an established nicotine tolerance.

We ship V2 Tobacco products direct from our warehouse in Lidköping, Sweden to all New Zealand addresses, with orders dispatched within 1 business day.

Important: Thunder nicotine pouches contain nicotine, which is an addictive substance. These products are not recommended for non-nicotine users, people under 18, pregnant or breastfeeding women, or those with cardiovascular conditions. At 13–15.5mg/pouch, Thunder is not suitable for new or casual users. Always use responsibly and keep out of reach of children and pets.

V2 Tobacco NZ Range – Thunder Nicotine Pouches

All Thunder products in our NZ range are slim all-white format with 20 pouches per can. Here is how our team finds each variety:

Thunder Frosted Slim All White (13mg/pouch)

A clean, sharp menthol with a strong cooling effect that our team found builds steadily over the first few minutes. The all-white slim format sits comfortably and releases nicotine consistently across a 30–40 minute session. The entry point to the Thunder range for most Kiwis – the familiar frost profile makes it the most approachable of the five 13mg options. ⭐ Staff pick for first-time Thunder users.

Thunder Cool Mint Slim All White (13mg/pouch)

A rounder, slightly warmer mint compared to Frosted – our team found it less ice-forward and more classic peppermint in character. At 13mg/pouch the nicotine hit is substantial and arrives within 3–4 minutes. A good choice for experienced users who want a strong mint pouch without the aggressive bite of the Frosted or Dark Frost varieties.

Thunder Dark Frost Slim All White (13mg/pouch)

Dark Frost combines an intense, icy cooling sensation with a slightly deeper, more complex mint character than standard Frosted. Our team found it noticeably sharper on initial contact – the cooling phase is more pronounced and longer-lasting. Best suited to users who already know they enjoy aggressive cooling profiles and want the extra intensity that Thunder's strength delivers.

Thunder Deep Freeze Slim All White (13mg/pouch)

The most intensely cold product in the 13mg Thunder lineup. Deep Freeze uses a dual-cooling compound that our team found creates an immediate, almost arctic blast on placement, followed by a sustained background cooling for the full session. If you've worked through ZYN Cool Mint Ice Ultra Strong and want something at the same cooling level but with a different nicotine release profile, Deep Freeze is worth comparing. For very experienced users.

Thunder Citrus Slim All White (13mg/pouch)

A bright, zesty citrus at super-strong strength – one of the few high-strength fruit options in the NZ range. Our team found the citrus profile clean and persistent, with a sharp lemon-lime edge that cuts through even at 13mg/pouch. The go-to Thunder option for Kiwis who find mint too intense but still want serious nicotine strength. ⭐ Staff pick for fruit lovers at this strength level.

Thunder Black Max (15.5mg/pouch)

The strongest product in the Thunder NZ range at 15.5mg/pouch, Thunder Black Max is a near-black can with an intensely dark, smoky menthol profile. Our team found the nicotine effect arrives fast and decisively – within 2–3 minutes – and the cooling is deep and sustained. This is a product for users who have been using extra strong pouches for a significant period and are looking to step up further. Approach with caution even if you're experienced. Not for anyone new to Thunder or to high-strength pouches generally.

Thunder Nicotine Strength – Understanding the Range

Thunder sits exclusively at the top end of the nicotine pouch strength spectrum. Here is how the NZ range maps against the broader market:

If you are not currently using extra strong (10.6–11.8mg) pouches regularly, Thunder is not the right starting point. Build up through the lower tiers first – our full NZ range includes options at every strength level from 1.5mg upwards. If you are already comfortable at extra strong and want to step up, Thunder Frosted Slim All White at 13mg is the recommended entry point into the range.

About V2 Tobacco

V2 Tobacco was founded in 2006 by brothers Marc and Patrick Vogel in Silkeborg, Denmark. Their stated aim from day one was to produce high-quality Scandinavian-style tobacco products at a lower price than the established Swedish manufacturers – primarily Swedish Match and Skruf – without compromising on production standards. Both founders had backgrounds in the tobacco industry and were well aware of the technical gap they were attempting to close.

Within their first few years, V2 had developed their core brand portfolio: Thunder (high-strength, aimed at experienced users), Offroad (flavour-forward, value-oriented), and Phantom (traditional flavour profiles at accessible pricing). The company produced both loose snus and portioned snus from their factory in Silkeborg, and grew quickly in the Danish, Swedish, and Norwegian markets. By the time Swedish Match acquired V2 in 2017, the company was producing close to 20 million cans annually and was active in over 25 markets worldwide.

The acquisition by Swedish Match – and subsequently by Philip Morris International in 2022 – brought V2 Tobacco's production facilities and brand portfolio under the same corporate umbrella as ZYN, General, and Göteborgs Rapé. The Silkeborg factory continues to operate independently, with Marc Vogel remaining with the company post-acquisition as agreed in the sale terms. Thunder has since expanded from tobacco snus into the tobacco-free nicotine pouch category, which is the product range available to Kiwi customers through Snusdaddy NZ.

V2 Tobacco's snus products – Thunder, Offroad, and Phantom – are traditional tobacco snus and are not available through Snusdaddy New Zealand. Only the tobacco-free Thunder nicotine pouch range is stocked for NZ delivery.

How to Use Thunder Nicotine Pouches

Place one pouch under your upper lip against the gum. At 13–15.5mg/pouch, the nicotine effect begins quickly – most users notice it within 2–4 minutes. Keep the pouch in for 20–40 minutes. The all-white slim format is dry on the surface, which means minimal drip and a comfortable fit for extended wear. When you're done, dispose of the used pouch in the catch lid in the top of the can, or bin it. Never swallow.

One pouch at a time. At these strength levels, stacking pouches or using back-to-back without a break can cause dizziness, nausea, or headaches even in experienced users. If you feel lightheaded at any point, remove the pouch immediately and take a break.

Buy Thunder Online – Delivered to New Zealand from Sweden

We ship Thunder direct from our warehouse in Lidköping, Sweden. Orders are dispatched within 1 business day, and most New Zealand deliveries arrive within 5–10 working days via UPS Express or PostNord. All orders include tracking, sent by email when your order ships.

Orders under NZ$1,000 (including shipping) clear New Zealand Customs without triggering additional GST or duty in the vast majority of cases. Thunder nicotine pouches are tobacco-free and not subject to tobacco excise duty.

Bulk discounts apply automatically at checkout and can be mixed across any brands or flavours: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off.

V2 Tobacco NZ – FAQs

Are Thunder nicotine pouches tobacco-free?

Yes. The Thunder nicotine pouches stocked by Snusdaddy NZ are 100% tobacco-free and all-white. They contain pharmaceutical-grade nicotine, plant fibre filler, and flavourings – no tobacco leaf or tobacco plant material of any kind. V2 Tobacco also produces traditional tobacco snus under the Thunder name, but those products are not available through Snusdaddy NZ.

What is the difference between Thunder and ZYN?

Both are premium all-white tobacco-free nicotine pouches, but they occupy different parts of the market. ZYN offers a wide range of strengths from 1.5mg to 16.5mg/pouch across 78+ varieties – the broadest range in the NZ market. Thunder focuses on the high end, with all NZ products between 13mg and 15.5mg/pouch. For experienced users who specifically want super-strong to near-ultra-strong nicotine levels, Thunder offers more flavour variety at that tier than ZYN. For everything below 13mg, ZYN's full NZ range is the better fit.

Is Thunder the strongest nicotine pouch available in New Zealand?

Thunder Black Max at 15.5mg/pouch is among the strongest in our NZ range, but not the absolute maximum. ZYN Slim Cool Mint Ice Ultra Strong and ZYN Slim Menthol Ice Ultra Strong both reach 16.5mg/pouch. Browse our full NZ range filtered by strength to compare all high-strength options.

Can I mix Thunder with other brands in a bulk order?

Yes. Bulk discounts apply automatically across all brands and flavours at checkout – you don't need to order Thunder in isolation to qualify. A mixed order of Thunder, ZYN, and Killa cans, for example, would still count toward the 10, 30, 60, or 100 can discount tiers.

How long does delivery to New Zealand take?

UPS Express typically delivers in 5–8 working days to New Zealand. PostNord standard takes 10–15 working days. All options include tracking – you'll receive your tracking number by email as soon as your order ships from our Swedish warehouse.

Nicotine is an addictive substance. Thunder products are intended for adult nicotine users with an established high tolerance only. Must be 18+ to purchase. Not for sale to minors.

About the Author

Erik Rosengren – Owner, Snusdaddy
Erik Rosengren founded Snusdaddy to bring the full European nicotine pouch range to customers worldwide. Based in Sweden, he has followed V2 Tobacco's development from a Danish challenger brand into a Swedish Match-owned international operation, and has direct sourcing experience with the Thunder nicotine pouch range. Erik oversees all product selection, stock sourcing, and content on Snusdaddy – ensuring that every product listed has been evaluated firsthand before it reaches customers in New Zealand and beyond. Questions about Thunder or your order? Email Erik's team at [email protected] – we respond within 2–4 hours on business days (CET).