ZONE
ZONE nicotine pouches are not available through Snusdaddy NZ. The reason is regulatory: ZONE uses pharmaceutical-grade synthetic nicotine — nicotine produced in a laboratory rather than extracted from the tobacco plant. Under New Zealand law, synthetic oral nicotine products cannot be imported for recreational use, whether for personal use or distribution. This applies regardless of where the product is purchased.
The restriction comes from the Psychoactive Substances Act 2013 and related guidance from the New Zealand Ministry of Health and Medsafe. Importing synthetic nicotine products for recreational purposes without the appropriate approvals is an offence punishable by a fine of up to NZ$500,000 or imprisonment. Snusdaddy does not ship ZONE or any other synthetic-nicotine product to New Zealand addresses.
The alternatives below use tobacco-derived nicotine, which is treated differently under New Zealand law: tobacco-based oral nicotine products may be imported for personal use. All products listed are currently in stock for NZ delivery.
Alternatives Available for NZ Delivery
| Product | Strength | Why it matches |
|---|---|---|
| ZYN Cool Mint Strong | 9.6 mg/pouch | For ZONE no.3 and no.5 Cool Mint users. ZYN Cool Mint is a clean peppermint profile at comparable strength. ZYN uses tobacco-derived nicotine, legally importable to NZ for personal use. Slim all-white format, 20 pouches per can. |
| VELO Ice Cool Mint Strong | 10.9 mg/pouch | For ZONE no.3 and no.13 users who want a comparable strength level. VELO uses tobacco-derived nicotine. Ice Cool Mint delivers a fresh, cooling mint experience with a smooth nicotine release, and sits at nearly the same strength as ZONE no.3 and no.13 (10 mg). |
| White Fox Double Mint | 12 mg/pouch | For ZONE no.5 and no.25 users who want a stronger option. White Fox Double Mint is a dual-mint profile — spearmint and peppermint — at 12 mg/pouch. Tobacco-derived nicotine, legal for NZ import. A step up in strength from the ZONE range, suitable for users who found 11 mg comfortable. |
Why Can't ZONE Be Shipped to New Zealand?
New Zealand distinguishes between two categories of oral nicotine product based on where the nicotine comes from. Tobacco-based oral nicotine products — where the nicotine is extracted from the tobacco plant — may be imported for personal use by the individual who will use them. This is the regulatory basis on which Snusdaddy ships brands like ZYN, VELO and White Fox to NZ customers.
Synthetic oral nicotine products — where the nicotine is produced in a laboratory rather than derived from tobacco — fall into a different category. Under the Psychoactive Substances Act 2013, they cannot be imported for recreational use without approval as a psychoactive substance. No recreational synthetic nicotine pouch has obtained this approval. The practical result is that synthetic-nicotine products, including ZONE, cannot legally be imported into New Zealand for any purpose other than approved therapeutic use.
This is not a commercial decision on Snusdaddy's part. We do not ship ZONE or other synthetic-nicotine products to NZ addresses because doing so would expose NZ customers to legal risk. The Ministry of Health has stated that individual consumers are responsible for verifying the legal status of a product before importing it, and that importing synthetic nicotine without approval is an offence punishable by a fine of up to NZ$500,000.
About ZONE
ZONE is a tobacco-free nicotine pouch brand launched in the United States in early 2024 by ITG Brands LLC, a US subsidiary of Imperial Brands PLC. The pouches are manufactured by TJP Labs Inc., a Canadian contract manufacturer based in Ontario. In 2023, Imperial Brands acquired a portfolio of 14 nicotine pouch products from TJP Labs, previously sold under the L!X brand, for £65 million, and relaunched them as ZONE the following year.
ZONE differentiates itself through two features: pharmaceutical-grade synthetic nicotine and extra-soft pouch material designed to retain moisture and extend flavour release. The NZ range — no.3 Cool Mint, no.5 Cool Mint, no.13 Sweet Mint and no.25 Berry Blast — runs at 10–11 mg per pouch. ZONE is the fifth-largest nicotine pouch brand in the US market by volume.
Frequently Asked Questions
Why can't I buy ZONE nicotine pouches in New Zealand?
ZONE uses synthetic nicotine — nicotine produced in a laboratory rather than extracted from tobacco. Under New Zealand law, synthetic oral nicotine products cannot be imported for recreational use without approval under the Psychoactive Substances Act 2013. No such approval exists for ZONE. Snusdaddy does not ship ZONE to NZ addresses to protect customers from legal risk.
What is the difference between synthetic and tobacco-derived nicotine?
The nicotine molecule is identical — the difference is in how it is produced. Tobacco-derived nicotine is extracted from the tobacco plant. Synthetic nicotine is produced in a laboratory through chemical synthesis, with no tobacco plant involved at any stage. New Zealand law treats these two sources differently: tobacco-derived nicotine products can be imported for personal use; synthetic nicotine products for recreational use cannot.
Are there any ZONE alternatives I can order for NZ delivery?
Yes. ZYN, VELO and White Fox all use tobacco-derived nicotine and can be legally imported to New Zealand for personal use. For the Cool Mint profile at similar strength, ZYN Cool Mint Strong (9.6 mg) and VELO Ice Cool Mint Strong (10.9 mg) are the closest matches.
Could ZONE become available in NZ in the future?
Potentially. The New Zealand government has been considering changes to the regulatory framework for oral nicotine products. As of early 2026, Cabinet has agreed in principle to permit the sale of certain oral nicotine products, though the legislation has not yet passed and the rules around synthetic nicotine specifically remain unclear. Snusdaddy will update this page if the regulatory situation changes.
Erik Rosengren – Owner, Snusdaddy
ZONE is a product we'd like to offer NZ customers — it's a well-made brand at a reasonable price point with a flavour range that would suit a lot of people. The synthetic nicotine restriction is a genuine regulatory barrier, not a commercial choice. Until NZ law changes, the honest answer is that it can't be shipped there. For NZ customers looking for something in the same strength range and flavour direction, ZYN and VELO are the practical alternatives. Questions? Email [email protected] — we respond within 2–4 hours on Swedish business days (CET).
Nicotine is an addictive substance. All products on Snusdaddy NZ are for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors. This page is for informational purposes; it does not constitute legal advice. Customers are responsible for verifying the legal status of products in their jurisdiction before ordering.