ZoneX
ZoneX nicotine pouches have been discontinued from the Snusdaddy NZ range. All six varieties — Cold Blast Strong, Cold Blast Extra Strong, Mint Breeze, Berry Fresh, Southern Breeze Medium and Summer Dive Extra Strong — are no longer available for order. ZoneX was produced by Skruf Snus AB, who continue to manufacture Skruf Super White, available through Snusdaddy NZ. The alternatives below are matched by flavour profile and strength from the current NZ range.
Alternatives Available for NZ Delivery
| ZoneX variety | Alternative | Strength | Why it matches |
|---|---|---|---|
| Cold Blast Strong (9 mg) | Skruf Super White no.57 Polar Eucalyptus Strong | 10 mg/pouch | Same manufacturer, closest comparable strength. Polar Eucalyptus delivers a sharp cooling sensation similar to Cold Blast's peppermint-menthol character, with a eucalyptus edge that adds complexity. The most direct Skruf replacement for Cold Blast Strong users. |
| Summer Dive Extra Strong (7.7 mg) | ACE X Honeydew Black Pepper Strong | 8 mg/pouch | For ZoneX users who came for the fruit-forward profiles. ACE X Honeydew Black Pepper is the closest fruit option at comparable strength in the current NZ range — melon-based with a warm pepper finish. Not a watermelon match, but serves the same role: a distinctive fruit pouch at strong strength. |
| Cold Blast Extra Strong (5.8 mg) & Southern Breeze Medium (5.4 mg) | Skruf Super White no.62 Indigo Berry Medium | 5.8 mg/pouch | Same manufacturer, same strength tier. Indigo Berry is Skruf's berry option at medium strength — a natural fit for Southern Breeze Medium users who want to stay within the Skruf family, and for Cold Blast Extra Strong users stepping down from the mint category toward something different. |
| Mint Breeze (2.6 mg) & Berry Fresh (2.6 mg) | ACE Super White Berry Breeze Low | 3.9 mg/pouch | For ZoneX users at the low end of the strength range. ACE Berry Breeze Low is the closest low-strength fruit option in the NZ range. Slightly higher than 2.6 mg but still in the low tier. For Mint Breeze users specifically, ACE Super White Cool Mint Low (3 mg) is also available as a low-strength mint alternative. |
What Was ZoneX?
ZoneX was a tobacco-free nicotine pouch brand launched in 2021 by Skruf Snus AB, the Swedish snus manufacturer based in Stockholm and owned by Imperial Brands. The brand was developed as Skruf's dedicated tobacco-free pouch line, distinct from the Skruf Super White range. ZoneX was notable for its use of bamboo fibres in the pouch material — a less common alternative to the plant-fibre or cellulose used in most competing products — and for its sustainability focus: packaging used 90% recycled plastic and the brand held ISCC+ certification for its supply chain standards.
The ZoneX range covered a wider strength spread than most single brands in the NZ range, from 2.6 mg (Mint Breeze, Berry Fresh) through 5.4–5.8 mg (Southern Breeze Medium, Cold Blast Extra Strong) to 7.7–9 mg (Summer Dive Extra Strong, Cold Blast Strong). Flavour profiles included peppermint-menthol (Cold Blast), watermelon (Summer Dive), tobacco-inspired warmth (Southern Breeze), and low-strength berry and mint options. The brand was discontinued from the NZ range; Skruf Super White continues to be stocked.
Frequently Asked Questions
Can I still buy ZoneX nicotine pouches in New Zealand?
Not through Snusdaddy NZ. All six ZoneX varieties have been discontinued. The closest replacements within the current NZ range are Skruf Super White no.57 Polar Eucalyptus Strong for Cold Blast users, and Skruf Super White no.62 Indigo Berry Medium for users of the medium-strength varieties.
Who makes ZoneX nicotine pouches?
ZoneX was produced by Skruf Snus AB, a Swedish snus manufacturer owned by Imperial Brands. Skruf is best known for the Skruf Super White range, which continues to be available through Snusdaddy NZ. ZoneX was Skruf's standalone tobacco-free pouch line, developed with bamboo-fibre pouch material and a sustainability focus.
What is the difference between ZoneX and Skruf Super White?
Both are produced by Skruf Snus AB. ZoneX used bamboo fibres in the pouch matrix and was positioned around a broader flavour range and sustainability credentials. Skruf Super White uses a different pouch material and covers a wider strength range in the NZ market, from medium up to extra strong. For NZ customers, Skruf Super White is the available Skruf-produced alternative now that ZoneX has been discontinued.
Why was ZoneX discontinued?
ZoneX was removed from the NZ range due to low sales volume. The Skruf Super White range covers a similar customer profile with stronger demand, making ZoneX redundant within the catalogue. There are no plans to reintroduce ZoneX to the NZ range at this time.
About the Author
Erik Rosengren – Owner, Snusdaddy
ZoneX was a well-built product — the bamboo fibre and sustainability angle was genuinely differentiated, and the strength spread was useful. But the NZ volume wasn't there to justify keeping it alongside Skruf Super White, which covers most of the same ground. For Cold Blast users, Skruf no.57 Polar Eucalyptus is the honest recommendation — same manufacturer, close strength, similar cooling direction.
Questions about ZoneX or your order? Email Erik's team at [email protected] — we respond within 2–4 hours on business days (CET).
Nicotine is an addictive substance. All products on Snusdaddy NZ are for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors.