Skruf was founded in 2002. Skruf's founders intended to offer cooler and more personal premium snus and in 2003 they launched their classic white box which was the opposite of all other dark boxes at the beginning of the millennium. Later, the company developed bestsellers such as Knox. Skruf and Knox are made in a variety of flavors and with different nicotine strengths.

Skruf partnered up with the giant tobacco producer Imperial Tobacco Group in 2005.