Important: This product contains nicotine, which is an addictive substance. FUMi nicotine pouches are intended for adults aged 18 and over with an existing nicotine dependency. Not suitable during pregnancy or for people with cardiovascular conditions.
FUMi is the brand I reach for when someone tells me they're bored of mint. In a market where most nicotine pouches offer a variation on the same four or five flavour categories, FUMi has built an entire range around the idea that a nicotine pouch can taste genuinely surprising. Prickly Pear. Zingy Ginger. Salty Violet. Salty Raspberry. These aren't flavours you see anywhere else — and at 8–10 mg/pouch they're accessible enough that you don't need to be an experienced heavy user to enjoy them.
I've been recommending FUMi to customers who've worked through the standard range and want something different. The Salty variants in particular get a strong reaction — some users aren't sure at first, but the combination of sweet fruit and salty liquorice is genuinely distinctive and hard to put down once it clicks.
"I tried FUMi Salty Violet on a whim and it's now the only pouch I buy. Nothing else comes close for all-day use." — Sophie R., Bristol
FUMi — Quick Facts
| Format | Slim all-white (tobacco-free) |
| Strengths | 8.0 mg/pouch · 10.0 mg/pouch |
| Flavours | 9 — including Prickly Pear, Zingy Ginger, Salty Violet, Salty Raspberry |
| Pouches per can | 20 |
| Bulk discounts | Save up to 16% — see checkout for current pricing |
| Best for | Users who want genuinely unusual flavours at an approachable strength |
| UK shipping | Tax-free under £135 · UPS & DHL Express 1–2 working days |
About FUMi Nicotine Pouches
Precision Crafted by The Snus Factory, Sweden
FUMi is produced by The Snus Factory in Sweden — a manufacturer that has built its reputation around flavour complexity rather than chasing extreme nicotine numbers. Using pharmaceutical-grade nicotine and food-grade ingredients throughout, every FUMi pouch delivers a clean, non-staining experience in a slim all-white format. The all-white construction means no discolouration of teeth or gums — one of the practical advantages that makes FUMi a genuine all-day option.
Flavour Creativity Where Most Brands Play It Safe
Most nicotine pouches iterate on the same safe profiles — icy mint, watermelon, blueberry, cola. FUMi takes a different approach: build a range around flavours that no one else is doing at this format. Prickly Pear (exotic cactus fruit with citrus undertones), Zingy Ginger (warm ginger with a zesty edge), and the two Salty variants are profiles you simply won't find elsewhere in the Strong tier.
Two Strengths, One Consistent Identity
All FUMi variants come in a slim all-white format at either 8.0 mg or 10.0 mg per pouch. Freezy Mint sits at the higher strength; all other variants are 8.0 mg. Both sit comfortably in the Strong tier — not an entry point for absolute beginners, but accessible to anyone who's used pouches before and wants something that actually holds its flavour across the session. The balanced moisture level across the range ensures consistent flavour delivery from the first minute through to the end of the session.
The Salty Variants — FUMi's Most Distinctive Offer
From my experience, the Salty Violet and Salty Raspberry variants are what make FUMi genuinely worth stocking. The combination of sweet fruit and salty liquorice is an acquired taste — but once it clicks, users tend to become loyal to it. It's the kind of flavour profile that Nordic confectionery has understood for decades, now applied to a nicotine pouch format. If you've never tried salty liquorice with fruit, FUMi is the introduction.
FUMi — My Flavour Guide
Nine flavours across two strengths. I've worked through the full range — here's my honest take on each, with a Sweetness Scale (1 = dry/savoury, 5 = full-on sweet) and Best Occasion.
| Flavour | mg/pouch (mg/g) | Profile | Sweetness (1–5) | Best Occasion | My Take |
|---|---|---|---|---|---|
| Freezy Mint | 10.0 mg (14.3 mg/g) | Icy mint + intense cooling | 2 | Morning or all-day | The only 10 mg variant. Non-staining all-white construction with intense cooling that lasts well past the 30-minute mark. My recommendation if you want FUMi with a conventional profile at stronger delivery. |
| Fiery Mango | 8.0 mg (11.5 mg/g) | Sweet mango + subtle spice | 4 | Afternoon, summer sessions | Tropical sweetness with a gentle warmth on the finish — not a hot spice, more of a mild tingle. More interesting than a standard mango pouch. The spice note fades after a few minutes leaving clean mango. |
| Tangy Strawberry | 8.0 mg (11.5 mg/g) | Ripe strawberry + tangy twist | 4 | Daytime use | Juicy and lively — the tang stops it being too sweet. One of the more convincing strawberry profiles I've tried at this format. Holds well across a full session. |
| Prickly Pear | 8.0 mg (11.5 mg/g) | Cactus fruit + gentle citrus | 3 | Something genuinely different | The most unusual flavour in the range and the one that gets the most "what is that?" reactions. Smooth, lightly sweet, with a gentle citrus exit. If you want a talking point in your rotation, this is it. |
| Zingy Ginger | 8.0 mg (11.5 mg/g) | Warm ginger + zesty edge | 2 | Morning, focus sessions | Warm and invigorating rather than sweet. The ginger character is genuine — not synthetic or candy-like. I use this one in the morning when I want something that feels alert without being icy. |
| Minty Blueberry | 8.0 mg (11.5 mg/g) | Sweet blueberry + fresh mint | 3 | All-day use | A balanced bridge between fruit and mint. The blueberry comes through clearly up front, mint freshens the exit. A good all-day option for users who can't decide between the two camps. |
| Tangy Apple | 8.0 mg (11.5 mg/g) | Sweet-tangy apple + crisp finish | 3 | Afternoon refresh | Crisp and clean — closer to a Granny Smith than a sweet apple candy. The tang is well-judged and keeps it from feeling synthetic. A solid everyday option. |
| Salty Violet | 8.0 mg (11.5 mg/g) | Violet + salty liquorice | 2 | All-day use — the standout | My personal favourite in the FUMi range. Floral violet with a salty liquorice depth — elegant and genuinely unlike anything else at this strength. The first session might surprise you; by the third you won't want anything else. |
| Salty Raspberry | 8.0 mg (11.5 mg/g) | Sweet raspberry + salty liquorice | 3 | Afternoon or evening | Sweet raspberry up front, salty liquorice on the finish. The contrast works well — the saltiness stops the raspberry from being cloying. A great introduction to the Salty series if Violet sounds too unusual. |
Marcus's Top FUMi Picks
Three variants I'd recommend first — one for each type of FUMi user:
FUMi Salty Violet — 8.0 mg/pouch. My personal first recommendation for anyone new to FUMi. I know it sounds unusual — violet and salty liquorice isn't an obvious sell — but I've never had a customer come back disappointed. It's the most elegantly balanced flavour in the range and the one that best shows what FUMi is trying to do. If you only try one FUMi variant, make it this one.
FUMi Prickly Pear — 8.0 mg/pouch. For users who want something genuinely different. Cactus fruit with citrus undertones sounds exotic, but the flavour is smooth and approachable — light, slightly sweet, with a clean exit. I recommend this to users who've tried every standard fruit pouch and found them all interchangeable. Prickly Pear breaks the pattern.
FUMi Zingy Ginger — 8.0 mg/pouch. My recommendation for morning use. Warm, invigorating, and genuinely different from any mint or fruit option. The ginger character is real — not a synthetic approximation. I use this one when I want something that feels alive without the aggressive cooling of a strong mint pouch.
Where to start with FUMi?
If you want a conventional profile — start with Freezy Mint (10 mg) for cooling intensity or Tangy Strawberry (8 mg) for a familiar fruit option.
If you want something genuinely different — go straight to Salty Violet or Prickly Pear. Both are 8 mg and neither tastes like anything else on the UK market.
If you're a ginger fan — Zingy Ginger (8 mg) is a rare find in nicotine pouches and worth trying immediately.
Marcus's Tip
Something most people miss about FUMi is the moisture balance. Unlike some drier pouches that can feel abrasive under the lip, FUMi has a slightly higher surface moisture which makes the 8 mg delivery feel more immediate. This is particularly noticeable with Salty Violet — the moisture helps the floral notes hit your palate straight away rather than waiting several minutes for the pouch to prime. It also means the non-staining all-white construction stays comfortable for a full 30–40 minute session without drying out.
The first time I tried Salty Violet, I nearly wrote it off in the first two minutes — the combination was more intense than I expected. Give it another five minutes and the flavour settles into something genuinely special. Don't judge FUMi Salty on the first minute — give it the session it deserves.
FUMi Strength Guide
| Variant | mg/pouch | Category | Best for |
|---|---|---|---|
| Fiery Mango, Tangy Strawberry, Prickly Pear, Zingy Ginger, Minty Blueberry, Tangy Apple, Salty Violet, Salty Raspberry | 8.0 mg | Strong | Regular pouch users — wide flavour choice at a manageable strength |
| Freezy Mint | 10.0 mg | Strong | Users who want more delivery with a sharp mint profile |
FUMi Nicotine Pouch Specifications
| Format | Slim all-white |
| Nicotine — most variants | 8.0 mg per pouch (11.5 mg/g) |
| Nicotine — Freezy Mint | 10.0 mg per pouch (14.3 mg/g) |
| Pouches per can | 20 |
| Nicotine type | Pharmaceutical-grade nicotine |
| Contains tobacco? | No — 100% tobacco-free |
| Recommended use duration | 20–40 minutes per pouch |
| Storage recommendation | Room temperature or refrigerated for best freshness |
UK Delivery
Delivery Options
Orders dispatched within 24 hours. Choose your delivery service at checkout:
| Service | Carrier | Delivery time |
|---|---|---|
| UPS Standard | UPS | 3–5 working days |
| UPS Saver | UPS | 1–2 working days |
| UPS Express | UPS | 1–2 working days |
| DHL Express | DHL | 1–2 working days |
Bulk Discounts
| Quantity | Discount |
|---|---|
| 10 cans | 10% |
| 30 cans | 12% |
| 60 cans | 14% |
| 100 cans | 16% |
Tax-Free Delivery to the UK — Orders Under £135
No Customs Stress: The £135 Rule
All orders under £135 are completely tax-free. We ship below the UK import duty threshold.
- Zero Hidden Fees — what you pay at checkout is the final price
- Discreet Packaging — all orders arrive in plain, unbranded packaging
- Fast Dispatch — packed and shipped within 24 hours
Frequently Asked Questions About FUMi Nicotine Pouches
What are FUMi nicotine pouches?
FUMi are tobacco-free slim all-white nicotine pouches available in two strengths — 8mg and 10mg — across nine genuinely distinctive flavours. The range includes standard options like Freezy Mint and Tangy Strawberry alongside genuinely unusual profiles like Prickly Pear, Zingy Ginger, Salty Violet and Salty Raspberry.
What makes FUMi different from other nicotine pouches?
FUMi's flavour range goes well beyond the standard mint and fruit options. Profiles like Prickly Pear (cactus fruit with citrus), Zingy Ginger (warm ginger with a zesty edge) and the two Salty variants (violet and raspberry with salty liquorice) are genuinely unique at this strength level. There's nothing quite like them available elsewhere in the UK market.
How strong are FUMi nicotine pouches?
FUMi comes in two strengths: 8mg per pouch for all variants except Freezy Mint, which is 10mg per pouch. Both sit in the Strong tier — approachable for regular pouch users, not suitable for complete beginners.
What are the Salty variants like?
FUMi Salty Violet and Salty Raspberry combine sweet fruit with salty liquorice — a flavour profile common in Nordic confectionery but genuinely rare in nicotine pouches. Both reward patience — give them a full session before forming an opinion. Many users who are hesitant at first become loyal to them quickly.
Are FUMi nicotine pouches legal in the UK?
Yes. FUMi are 100% tobacco-free nicotine pouches, fully legal in the UK for adults aged 18 and over.
Will I pay customs charges on my FUMi order?
Not if your order is under £135. Snusdaddy ships all UK orders below the import duty threshold — zero customs fees, zero VAT charges, no bills at the door.
Nicotine is an addictive substance. Use responsibly and keep out of reach of children. Not suitable for non-smokers, people who are pregnant or breastfeeding, or those with cardiovascular conditions. Adults 18+ only.