Snusdaddy UK does not stock Grov snus or any other tobacco products. The sale of tobacco snus is banned in the UK. We specialise exclusively in tobacco-free nicotine pouches.
Grov is a Swedish tobacco snus brand produced by Swedish Match — the same manufacturer behind General snus and one of the world's largest tobacco companies. Like all tobacco snus products, Grov cannot legally be sold in the UK under the Tobacco and Related Products Regulations.
If you're a Grov user looking for a tobacco-free alternative that preserves something of that character — robust, earthy, no-nonsense — Lundgrens is the closest match available in the UK. No tobacco leaf, same under-lip format, and the most grounded flavour profiles in the tobacco-free market.
From Grov to Tobacco-Free — The Closest Alternatives
Grov was never a subtle product. The name — meaning coarse or robust in Swedish — told you exactly what to expect: dark, earthy, and direct. Finding that in a tobacco-free format isn't straightforward, but Fiedler & Lundgren's Lundgrens range comes closest. Built around Swedish nature rather than fruit or mint, Lundgrens is the most understated and grounded tobacco-free brand on the UK market.
Lundgrens takes its inspiration from Swedish landscapes — Äng (meadow), Fjällskog (mountain forest), Dunge (grove), Mörk (dark). For users who valued Grov's robust, no-nonsense character, Mörk and Höståker are the natural starting points — earthy, grounded, and genuinely different from the fruit and mint pouches that dominate the UK market.
My Recommendations for Grov Users
| Variant | mg/pouch | Profile | Why it works for Grov users |
|---|---|---|---|
| Lundgrens Mörk | 8.0 mg | Dark, rich, tobacco-adjacent | The most snus-like profile in the Lundgrens range — earthy depth without sweetness. My first recommendation for any Grov user. |
| Lundgrens Dunge | 8.0 mg | Earthy, green, woody | Natural and grounded — a good everyday choice for users who valued Grov's clean, understated quality. |
| Lundgrens Höståker | 10.0 mg | Tobacco, dried fruit, warm | Warmer and more complex — a step up in strength with tobacco-adjacent character that appeals to traditional snus users. |
| Lundgrens Mörk Stark | 12.5 mg | Dark, earthy, robust | The strongest Lundgrens variant — for Grov users who need both the character and the delivery. |
Where to start:
Start with Lundgrens Mörk (8 mg) — the closest tobacco-free profile from the same manufacturer. If you want more strength, go to Lundgrens Mörk Stark (12.5 mg). Both are produced by Fiedler & Lundgren — Sweden's most nature-inspired nicotine pouch manufacturer.
Frequently Asked Questions
Why doesn't Snusdaddy sell Grov snus?
Grov is a tobacco snus product. The sale of tobacco snus is banned in the UK under the Tobacco and Related Products Regulations. Snusdaddy UK stocks only tobacco-free nicotine pouches, which are fully legal for adults aged 18 and over.
Who makes Grov snus?
Grov snus is produced by Fiedler & Lundgren — the same Swedish manufacturer behind Lundgrens tobacco-free nicotine pouches. While we cannot stock their tobacco products in the UK, we do carry their full Lundgrens tobacco-free range.
What is the best tobacco-free alternative to Grov snus?
Lundgrens nicotine pouches — produced by the same manufacturer, Fiedler & Lundgren — are the most natural alternative. Lundgrens Mörk and Lundgrens Dunge carry an earthy, understated character closest to traditional snus profiles like Grov.
Will I pay customs charges on my order?
Not if your order is under £135. Snusdaddy ships all UK orders below the import duty threshold — zero customs fees, zero VAT charges, no bills at the door.
Nicotine is an addictive substance. Use responsibly and keep out of reach of children. Not suitable for non-smokers, people who are pregnant or breastfeeding, or those with cardiovascular conditions. Adults 18+ only.