Nicotine pouches cost between $2 and $6 per can, depending on the brand, regional availability, and format. High-quality brands like ZYN and VELO cost $5 to $6 per can, while newer brands like Swag cost less than $3 per can.
You can decrease the per can cost of a nicotine pouch through bulk discounts or special deals. We sifted through numerous products, regional prices, and brands to determine their average cost worldwide.
Table Of Contents
Cost of Nicotine Pouches Worldwide
Nicotine pouch prices vary based on locality and brand. Here's a quick overview of the prices in different areas:
| Region | ZYN | VELO | LOOP |
|---|---|---|---|
| United States | $4.99 to $5.50 | $5.00 to $5.80 | $4.99 to $5.50 |
| Europe | €3.50 to €5.00 | €3.00 to €4.50 | €4.00 to €6.50 |
| Asia | $0.80 to $2.50 | $1.00 to $3.00 | $5.00 to $7.50 |
| Middle East | Not Available | $7.00 - $9.00 | Limited Availability |
| Australia | Not Available | $8.00 to $12.00 | $9.00 to $13.00 |
| Africa | Not Available | $6.00 to $8.00 | Limited Availability |
| Snusdaddy Prices | $4.99 | $5.19 | $4.99 |
Note: The regional figures are for local distributors and retailers. These prices do not reflect Snusdaddy. We offer universal prices and worldwide shipping on all nicotine products, including ZYNs, VELO, and LOOP.
Nicotine Pouch Brands and Price Tiers
We can divide nicotine pouch brands into 3 categories based on their prices. Here's our list of the best nicotine pouch brands and their pricing tiers:
| Brand Tier | Brand Examples | Price Range |
| New | RAVE, Killa Dry, Swag | Less than $4.50 |
| Standard | CUBA, XQS, On! | $4.50 to $4.99 |
| Established | ZYN, VELO, LOOP, FEDRS | More than $4.99 |
Here's why each tier has different prices:
- New Brands: These brands have limited flavor and nicotine strength variety. Naturally, they have low demand and prices.
- Standard Brands: These are semi-established brands with expanded product lines and some consumer trust.
- Established Brands: They have carved out a consumer base and expansive product lines. Most of these brands have great consumer trust.
Fortunately, we offer fresh weekly deals for all these brands. Get low prices and fresh products from top brands worldwide.
4 Reasons for Nicotine Pouch Price Disparity
Nicotine pouch brands charge differently for their products, but there are 4 other reasons for price disparity. Here's why prices can go from dimes to dollars in different countries:

1. Taxes & Duties
Nicotine pouches and other tobacco products are considered recreational products. Most governments worldwide view these products negatively because of their side effects. Governments tax these products to discourage their use.
For example, Australia used high taxation to slash smoking rates by 50% since 2001. People are less inclined to buy cigarettes in Australia because of their steep $50 price tag.
Companies make up for these taxes by increasing the prices of their products. Oftentimes, you have to pay these taxes directly through GST or VAT. That's why prices of nicotine pouches change significantly based on location and taxes.
2. Import Costs
Importing nicotine pouches can increase the direct and indirect costs through customs fees. For example, importing ZYN nicotine pouches in Australia is more expensive than in the US. Let's look at why this happens.
A ZYN pouch costs €4.99 in Sweden, and Australia has a 10% customs tax. A retailer or consumer pays $6.43 per can in Australia. They also have to account for delivery charges and other excise duties.
That's also why there's a 10% to 40% difference in online and local prices. Online retailers and wholesalers offset these costs by offering a range of affordable delivery options and tiered discounts.
3. Market Maturity and Demand
Multiple nicotine pouch brands compete for consumers in established markets like the US and Sweden. Higher competition forces nicotine pouch brands to lower prices. Markets with fewer competitors often have exploitative prices.
Another factor is brand demand and purchasing power parity in the local market. An established nicotine pouch brand with a carved-out audience can increase its prices more easily. New brands increase their consumer base by keeping their prices low.
One example of this is the popularity of nicotine pouch brands in Asia. ZYN and VELO are the only two major competitors in Asian markets. Both brands have low prices to account for purchasing power parity and limited demand.
4. Regulatory Status
Non-regulated brands are often limited to online retailers because of low local demand. Even local retailers import these products. Distrust and low demand force non-regulated brands to lower prices.
For example, the FDA approved ZYN for sale in the US. This regularization allowed ZYN to establish extensive manufacturing facilities in the US. The FDA has yet to authorize VELO nicotine pouches.
Consequently, ZYN has better distribution and higher demand. VELO lowered prices to compete with ZYN nicotine pouches. That's why ZYN nicotine pouches are 5 to 8% more expensive than VELO in local US stores.
Common Nicotine Pouch Price Myths
There are some misconceptions about nicotine pouch prices because of social media posts. Let's settle these rumors once and for all:
| Rumors | True or False | Reason |
| Pouches with natural nicotine are more expensive | False | VELO Plus (synthetic nicotine) and Standard (natural) have the same price |
| Flavors impact price | False | Brands offer the same prices for all products |
| Popular brands like VELO or ZYN cut corners to save costs | False | Nicotine pouches are regulated heavily to prevent low-quality and risky products |
| Nicotine strength affects pricing | False | Brands have a standard price for all strength ranges and products |
Price Outlook of Nicotine Pouches
Nicotine pouches are smokeless alternatives to cigarettes and other tobacco products. These pouches have their benefits, but that doesn't mean they're safe. Using nicotine pouches has countless side effects.
Emerging surveys also show a rise in youth nicotine pouch use. Nicotine pouches are being scrutinized more heavily than before. It has also led to countless restrictions in countries like France, Australia, Germany, and New Zealand.
Considering these factors, we can expect higher taxes and duties on nicotine pouches. There will be shortages in certain countries in case of complete bans. We expect prices to increase drastically both offline and online.
Reduce Nicotine Pouch Costs with Snusdaddy
We offer the lowest prices and highest quality on the market. For example, our ZYN pouches cost $4.99 instead of the local US price of $5.79. We also offer tier discounts of up to 16% on bulk orders.
It means you get a ZYN can for $4.19 with a ZYN-100 Pack. Furthermore, you get affordable and fast shipping options through PostNord and UPS. You get even sweeter discounts of up to 50% through our special offers.
Buy nicotine pouches online with Snusdaddy to save more on each purchase. Get the best tobacco-free nicotine pouches from trusted brands.
FAQs on Nicotine Pouch Prices
What is the cheapest nicotine pouch brand?
Swag and White Gold are two of the cheapest nicotine pouch brands. Both brands cost $2.99 per can, which is 30 to 50% cheaper than other brands like VELO and ZYN. These brands offer low prices because they're new and have limited product offerings.
How long do 20 nicotine pouches last you?
20 nicotine pouches can last 2 to 7 days, depending on your consumption pattern. An average nicotine user consumes 4 to 5 pouches per day. You should consume fewer than 10 pouches per day.
How many pouches are in a can of ZYN?
A US variant of ZYN contains 15 pouches, while international variants contain 20 pouches. US ZYNs are more expensive compared to international variants, because they have higher costs per pouch. You get fewer pouches for the same or higher price.
Bottom Line on Nicotine Pouch Prices
Nicotine pouches cost between $2 and $6 per can. High-end and well-trusted brands like ZYN and VELO charge more than $4.99 for their products. New brands with limited audiences, like Swag, charge less than $4 per can.
Regional availability, distribution, and regulatory status also affect the price of nicotine pouches. Nicotine pouches cost more than their base price in countries with stricter regulations and higher taxes.
We make nicotine pouches affordable through universal pricing and tiered discounts. Shop online from the comfort of your home and get the lowest prices on top brands like ZYN and VELO. Order your favorite flavors and strength today!