ZYN vs Pablo: Top Nicotine Pouch Brands Comparison & Review 2025

ZYN and Pablo are two top nicotine pouch brands that target different users. Pablo is geared toward experienced nicotine users, while ZYN is perfect for new nicotine users and former smokers. Despite this, people often compare ZYN with Pablo, especially since Pablo recently launched its Gold Edition.

We've tested and used both ZYN and Pablo to understand how they differ in experience, taste, and overall usability. We listed our findings through their overall strength, flavor, and usability in the sections below. Here's a quick overview:

• Pablo and ZYN contain no tobacco or smoke
• Strength ranges: Pablo: 17mg–50mg | ZYN: 3mg–16mg
• Pablos are best for experienced users
• ZYNs are for everyone (new and experienced users)
• ZYN offers a smoother nicotine delivery
• Pablos are 13% cheaper than ZYNs
• ZYNs maintains consistent formats across its product line

Overview of ZYN vs Pablo Nicotine Pouches

Here's a quick rundown of ZYN and Pablo:

Pablo vs ZYN History

ZYN nicotine pouches were launched in the 2010s and entered the US market in 2014. The brand grew gradually until 2018, then surged in popularity amid growing backlash against smoking. By 2022, ZYN became one of the top nicotine pouch brands in the US.

NGP Empires manufactures Pablo nicotine pouches, alongside other brands like Killa. The brand was established in 2017 by a group of entrepreneurs. The brand produces high-quality products, but its strong nicotine levels have limited its appeal to a wider audience.

In 2025, Pablo introduced the Gold Edition to compete with ZYN. Products in the gold edition have a lower nicotine concentration of 17mg per pouch. Despite this update, ZYN and Pablo continue to target different audiences.

ZYN vs Pablo Ingredients

Pablo and ZYN ingredients are similar because both use tobacco-free nicotine. They use pH stabilizers, sodium carbonate, acidity regulators, and food-grade flavorings. However, both ZYN and Pablo have different composition concentrations.

For example, Pablo has a high nicotine concentration per pouch. Meanwhile, ZYN has more filler, flavorings, and pH stabilizers. Pablo also has higher moisture content across its product lines.

Pablo vs ZYN Flavors

Pablo has 30+ flavors across 4 different product lines, including Pablo Classic, Pablo Gold, Pablo Dry, and Pablo Exclusive. Here's a rundown of them:

• Pablo Classic: Standard mint flavors with dark textures
• Pablo Exclusive: More unique flavors like Cola, Lemonade, and Kiwi
• Pablo Dry: Classic mint and menthol flavors and low moisture
• Pablo Gold: Fruity fusions like Frosted Ice, White Mint, and Passion Fruit

ZYN offers 30+ flavors from a single standard production line. Unlike Pablo, ZYN focuses more on fusion flavors like Black Cherry, Coffee, Citrus, Lemon Spritz, and Cucumber Lime. These pouches offer a more pleasant flavor than Pablo.

On the downside, fruity ZYN flavors tend to leave an odd aftertaste like VELO. Pablo's flavors are more subtle and do not stick to your gums.

ZYN vs Pablo Nicotine Strengths

Pablo offers a range of nicotine strengths, ranging from 17mg to 50mg per pouch. ZYN nicotine pouch strengths range from 3mg to 16 mg. Both brands have wildly different strengths and target audiences.

ZYN has milder nicotine levels, making it suitable for new or slightly experienced users. Pablo is extremely strong, making it feasible only for seasoned nicotine users. In short, people who use mild or middle strength ZYNs (10 to 12mg) would likely find Pablo too intense.

Here's a quick rundown of ZYN and Pablo's strength categorizations:

Pablo vs ZYN Formats

Pablo and ZYN both offer slim and mini pouch formats. However, Pablo follows the slim formats. Its slim pouches are 10% to 20% larger and bulkier than ZYN's.

ZYN mini dry pouches are considerably smaller than Pablo. These pouches also have lower moisture compared to Pablo, which makes them last longer. On the upside, Pablo offers a smooth nicotine hit across all formats and products.

ZYN vs Pablo Price Comparison

Pablo costs $4.39 per pouch, while ZYN costs $4.99/pouch. ZYN is 13.6% more expensive than Pablo nicotine pouches. Here's a quick overview of their costs and price disparity:

Pablo nicotine pouches are more affordable than ZYN. However, neither can compete on price because of their different audiences and nicotine content. You can't choose Pablo if you're a beginner, even if it's more affordable.

User Experience of Pablo vs ZYN

Pablo and ZYN offer similar nicotine experiences for people with suitable nicotine tolerances. For example, if Chris (tolerance 2mg to 4mg) uses a ZYN 3mg and Brian (tolerance 20mg to 30mg) uses a Pablo 24mg, they'll have a similar experience.

ZYN and Pablo have a similar flavor and nicotine release. Naturally, both brands offer a similar nicotine buzz intensity. The buzz triggers after 60 to 120 seconds after you put the pouch under your lip.

This applies only when you use the right nicotine pouch. I had a bad case of nausea and headaches when I tried Pablo Exclusive Strawberry Lychee because of my low tolerance. You might experience a nicotine overdose in the worst-case scenario.

Versatility of ZYN & Pablo

ZYN is more versatile than Pablo because of its slim and mini dry formats. Pablo has larger pouches than ZYN, which makes them more noticeable. Pablo also produces more dip compared to ZYN nicotine pouches.

ZYN is one of the lowest drip-producing brands in the industry. Pablo pouches have significant moisture except for Red and X-Ice Cold. Naturally, ZYN is more discreet and caters to a wider audience.

Furthermore, Pablo pouches have an average weight exceeding 0.80 grams. ZYN nicotine pouches weigh between 0.50 and 0.70 grams. Pablo is bulkier and harder to use in scenarios that require discretion.

Pablo vs ZYN: Which Brand Is Better?

Pablo and ZYN have widely different audiences and do not compete with each other. Pablo is designed for former snus users and heavy smokers. ZYN is the ideal brand for people new to nicotine pouches.

Both brands overlap only in the 14mg to 18mg range. Despite this, people who use ZYNs cannot use high-nicotine strength products like Pablo. Here are some daily scenarios where you might use one or the other:

ZYN has the best nicotine pouches for beginners. Pablo is only for very experienced users who have a high nicotine tolerance. It's one of the strongest nicotine pouches and should not be taken lightly.

Bottom Line on ZYN vs Pablo Nicotine Pouches

ZYN and Pablo are two of the best nicotine pouch brands, but they cater to very different audiences. Pablo is a brand specifically for seasoned nicotine users, while ZYN is a more universal brand for new and experienced users.

People using ZYN may find Pablo’s high nicotine concentration too intense. Despite this, both brands offer a wide range of flavors and pouch formats. ZYN has an advantage in usability thanks to its lighter, more manageable pouches.

At Snusdaddy, we offer both ZYN and Pablo pouches at the lowest prices. Choose your brand and let us deliver the freshest products to your doorstep. Order ZYN or Pablo now to enjoy a 10% discount on your first order!

FAQs on Pablo and ZYN Nicotine Pouches

Which nicotine pouch is stronger than Pablo?

Kurwa, FEDRS, and CUBA Ninja are stronger than Pablo. FEDRS has an average nicotine concentration of 50 mg per pouch, which makes it one of the strongest brands in the world. Do not use these pouches if you have a low nicotine tolerance.

Is Pablo or Killa stronger?

Pablo is stronger than Killa nicotine pouches. Killas' average nicotine strength varies between 9 and 14mg per pouch, while Pablo's nicotine levels exceed 17mg. Killa provides a more consistent experience, while Pablo offers a sheer nicotine buzz.

How to spot fake ZYNs?

Spot fake ZYNs by checking the packaging, texture, and QR code. Authentic ZYN cans have a matte finish, clear printing, and a scannable QR code that links to the official ZYN website. Fake products often feature glossy labels, spelling errors, loose pouches, and unverified or missing QR codes.