Another Snus Factory AB

Page last reviewed: February 2026. Snusdaddy NZ stocks tobacco-free nicotine pouches only.

Another Snus Factory AB – Swedish Innovation in Every Pouch

Another Snus Factory AB (ASF) is the Swedish manufacturer behind LOOP nicotine pouches – one of the most creative and widely stocked tobacco-free brands available in New Zealand. Founded in 2019 in Kungsängen, outside Stockholm, ASF set out to do something the industry hadn't really attempted: build a nicotine pouch brand around genuine flavour ambition rather than safe, predictable profiles. The result is a manufacturer that's earned a global following in just a few years.

If you've been wondering who makes LOOP nicotine pouches, or you're researching Another Snus Factory NZ availability – this is the page for you. All LOOP products stocked on Snusdaddy NZ are 100% tobacco-free, all-white, and shipped from Sweden in 5–8 working days.

Shop LOOP by Another Snus Factory – NZ →

Who Is Another Snus Factory AB?

Another Snus Factory AB was established in 2019 in Kungsängen, a small town northwest of Stockholm. The company was founded on a straightforward premise: that the nicotine pouch market was saturated with competent but uninspired products, and that users were ready for something that treated flavour as seriously as nicotine delivery.

The name itself is tongue-in-cheek. The founders knew they were entering a crowded category and leaned into it – "another snus factory" acknowledging the noise while quietly signalling that this one would be different. Within a few years, LOOP had become one of the most recognised tobacco-free pouch brands in Scandinavia and beyond, with a range built around unexpected combinations like Jalapeño Lime, Habanero Mint, and Salty Sicily Spritz that had no real precedent in the category.

ASF is a privately held company with 51–200 employees and produces two brands: LOOP and Lynx. The company's manufacturing philosophy prioritises flavour innovation, ingredient quality, and sustainability – most visibly through the PlantCan, a container made from 50% plant-based material that LOOP introduced as the first of its kind in the nicotine pouch industry.

Another Snus Factory's Philosophy: Flavour First

What sets ASF apart from most nicotine pouch manufacturers isn't product range depth – it's creative direction. Most brands in this space anchor their identity in cooling agents and citrus notes. ASF built LOOP around the idea that a nicotine pouch could draw from food and cocktail culture: that chilli heat, salt liquorice, cappuccino, and tropical fruit combinations could work just as well under the lip as behind the bar.

This approach required more than just unusual ingredient lists. ASF invested in flavour development to ensure combinations like Jalapeño Lime actually delivered a coherent experience – tart lime upfront, a slow-building warmth on the finish, and a clean nicotine release that didn't compete with either. The fact that Jalapeño Lime became a genuine bestseller, rather than a novelty, validated the approach and set the tone for everything ASF has produced since.

The company also takes sustainability seriously beyond marketing. The PlantCan isn't a cosmetic change – it required a new packaging supply chain and a genuine commitment to reducing virgin plastic use across the product line. Each PlantCan also includes a compartment in the lid for used pouches, a practical detail that Kiwi users in situations without easy bin access tend to appreciate.

Another Snus Factory Brands Available in New Zealand

ASF produces LOOP and Lynx. LOOP is fully stocked on Snusdaddy NZ across 43 varieties – from 3 mg mini pouches for light users through to 15.6 mg Hyper Strong for experienced users who want a serious hit. The range covers bold ASF originals like Jalapeño Lime and Habanero Mint as well as more conventional profiles like Smooth Mint, Creamy Cappuccino, and Blackcurrant for users who want something familiar done well.

Lynx is a second brand from ASF currently not stocked on Snusdaddy NZ. If that changes, this page will be updated accordingly.

For the complete picture of what's available from Another Snus Factory in New Zealand, the LOOP brand page has the full range with filtering by flavour and strength: Browse all LOOP products for NZ →

Ordering Another Snus Factory Products in New Zealand

All Snusdaddy NZ orders ship directly from our warehouse in Lidköping, Sweden. Express delivery via DHL or UPS arrives in 5–8 working days to Auckland, Wellington, Christchurch, and other main centres. Standard PostNord shipping takes 10–15 working days. Tobacco-free nicotine pouches are not subject to tobacco excise duty, and orders under NZ$1,000 clear customs without additional GST in the vast majority of cases.

Bulk discounts apply automatically at checkout and can be mixed across any brands or flavours: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off.

Frequently Asked Questions

Who makes LOOP nicotine pouches?

LOOP is made by Another Snus Factory AB, a Swedish manufacturer founded in 2019 and based in Kungsängen, outside Stockholm. ASF also produces Lynx nicotine pouches. The company is privately held and focuses exclusively on tobacco-free nicotine products.

Is Another Snus Factory AB available in New Zealand?

Yes – through LOOP, Another Snus Factory's flagship brand. Snusdaddy NZ stocks 43 LOOP varieties, delivered from our warehouse in Lidköping, Sweden, in 5–8 working days to addresses across New Zealand. Browse the full NZ LOOP range →

What is the PlantCan?

The PlantCan is LOOP's branded packaging – a can made from 50% plant-based material, making it the first nicotine pouch in the category to use this kind of sustainable packaging. Each can includes a lid compartment for used pouches. It was developed by Another Snus Factory AB as part of the company's broader sustainability commitments.

Does Another Snus Factory make traditional tobacco snus?

No. Another Snus Factory AB produces only tobacco-free nicotine pouches. All LOOP and Lynx products are 100% free of tobacco leaf. This is consistent with Snusdaddy NZ's store policy of stocking tobacco-free products only.

What nicotine strengths does LOOP offer in New Zealand?

The NZ range covers 3 mg (Mini) through to 15.6 mg (Hyper Strong), with Regular, Strong, Extra Strong, and Hyper Strong tiers in between. Most flavours are available in multiple strength options. Browse by strength at snusdaddy.com/nz/strong-snus.

About the Author

Erik Rosengren – Owner, Snusdaddy
Erik founded Snusdaddy to give customers worldwide access to the full European nicotine pouch spectrum. Another Snus Factory AB and LOOP have been part of the Snusdaddy range since early in the brand's international expansion – Erik rates them as one of the few manufacturers genuinely advancing what the category can taste like. Questions about Another Snus Factory products or your NZ order? Email [email protected] – we respond within 2–4 hours on Swedish business days (CET).

Nicotine is an addictive substance. All products on Snusdaddy NZ are for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors.