Fiedler & Lundgren
Page last reviewed: February 2026. Snusdaddy NZ stocks tobacco-free nicotine pouches only.
Fiedler & Lundgren – The Manufacturer Behind Lundgrens Nicotine Pouches
Fiedler & Lundgren is a Swedish manufacturer with roots going back to 1783 – making it one of the oldest tobacco and nicotine product companies still operating in Scandinavia. Today, the company is a subsidiary of British American Tobacco (BAT) and produces snus and tobacco-free nicotine pouches from its factory in Malmö, Sweden. For New Zealand customers, Fiedler & Lundgren is relevant through one brand: Lundgrens – a premium all-white nicotine pouch range inspired by Swedish landscapes, available in nine varieties through Snusdaddy NZ.
If you're researching who makes Lundgrens nicotine pouches, the history behind the brand, or what Fiedler & Lundgren produces for the NZ market – this is the page for you.
Shop Lundgrens Nicotine Pouches for NZ →
Fiedler & Lundgren's Brand Available in New Zealand
Of Fiedler & Lundgren's portfolio, only the Lundgrens all-white tobacco-free range is stocked on Snusdaddy NZ. All nine varieties are 100% tobacco-free and produced at the Malmö factory.
| Brand | Identity | NZ range | Link |
|---|---|---|---|
| Lundgrens | Premium all-white tobacco-free pouches named after Swedish landscapes and regions – Äng (meadow), Fjällskog (mountain forest), Rimfrost (hoarfrost), Mörk (dark), and more. Nature-inspired, botanical, and deliberately understated. Each variety evokes a specific Swedish environment through its flavour profile. | 9 varieties 8–12.5 mg/pouch |
Shop Lundgrens → |
The History of Fiedler & Lundgren
The story of Fiedler & Lundgren begins in 1783, when a tailor of foreign descent named Samuel Fiedler received permission from Gothenburg city authorities to operate a tobacco and snus factory on Kyrkogatan. Fiedler ran the factory for decades before his descendant August Edward Fiedler entered a partnership with Fredrik Lundgren in 1835 – the moment from which the company name derives. The Fiedler & Lundgren partnership carried forward what had been built over the previous half century and established the company as one of Gothenburg's leading snus producers.
In 1915, the Swedish government introduced a national tobacco monopoly that threatened to absorb all private snus production. Rather than submit, Fiedler & Lundgren moved its operations to Copenhagen, where it continued producing snus under Danish jurisdiction for the next 87 years. The company launched new brands during its Danish period – including Göteborg's Snus and Stockholm Snus – and maintained its position as a significant Scandinavian snus manufacturer even in exile. In 2002, Fiedler & Lundgren returned to Sweden, re-establishing itself in Malmö under joint ownership of Skandinavisk Tobakskompagni and Orlik Tobacco Company.
In July 2008, British American Tobacco acquired Fiedler & Lundgren as part of a broader transaction involving Skandinavisk Tobakskompagni. BAT gained its first in-house snus manufacturing capability through the deal, adding Fiedler & Lundgren's Malmö factory – producing approximately 22 million tins per year – to its global portfolio. The acquisition gave BAT the production infrastructure to develop its subsequent nicotine pouch brands, including LYFT and VELO, which were developed at the same facility.
The Lundgrens all-white tobacco-free pouch line launched in 2022 as Fiedler & Lundgren's entry into the modern oral category – applying the same landscape-inspired naming philosophy and premium positioning of the Lundgrens snus range to a 100% tobacco-free product. It was one of the first established snus brands to extend into the all-white tobacco-free format, reflecting BAT's broader shift toward non-combustible products.
What Makes Lundgrens Different
In a market where most tobacco-free nicotine pouches compete on mint intensity or nicotine strength, Lundgrens takes a different angle. The brand's organising principle is Swedish nature – each product is named after a Swedish landscape or season, and the flavour profile follows that reference rather than defaulting to a generic fruit or menthol formula. Fjällskog (mountain forest) brings juniper and pine; Äng (meadow) delivers light floral and grass notes; Mörk (dark) goes in a roasted, woody direction; Rimfrost (hoarfrost) takes a sharp, cool mint approach. The range covers significant ground without ever feeling like a standard flavour menu.
Fiedler & Lundgren also introduced a perforated pouch design for the Lundgrens snus line – a format innovation that allows flavour to release faster without increasing drip. The all-white Lundgrens pouches carry the same attention to material quality into the tobacco-free format, with a soft fleece that minimises lip irritation during extended sessions.
Ordering Lundgrens in New Zealand
All Snusdaddy NZ orders ship directly from our warehouse in Lidköping, Sweden. Express delivery via DHL or UPS arrives in 5–8 working days to Auckland, Wellington, Christchurch, and other main centres. Standard PostNord shipping takes 10–15 working days. Tobacco-free nicotine pouches are not subject to tobacco excise duty, and orders under NZ$1,000 clear customs without additional GST in the vast majority of cases.
Bulk discounts apply automatically at checkout and can be mixed across any brands or flavours: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off.
Frequently Asked Questions
Who makes Lundgrens nicotine pouches?
Lundgrens nicotine pouches are made by Fiedler & Lundgren AB, a Swedish manufacturer based in Malmö and owned by British American Tobacco (BAT). Fiedler & Lundgren has been producing snus since 1783 and launched the Lundgrens all-white tobacco-free range in 2022.
Is Fiedler & Lundgren available in New Zealand?
Yes – through the Lundgrens all-white tobacco-free range, which is stocked on Snusdaddy NZ in nine varieties from 8 to 12.5 mg/pouch. Fiedler & Lundgren's tobacco snus brands (Granit, Mocca, Knekt) are not stocked, as Snusdaddy NZ carries tobacco-free products only.
What is the relationship between Fiedler & Lundgren and BAT?
Fiedler & Lundgren is a wholly owned subsidiary of British American Tobacco (BAT), acquired in July 2008 as part of BAT's purchase of Skandinavisk Tobakskompagni. As a subsidiary of BAT, Fiedler & Lundgren combines centuries of Swedish snus tradition with the global quality standards and resources of the world's second-largest tobacco company. BAT also owns the VELO and LYFT nicotine pouch brands, which were developed through the same manufacturing operation. For NZ customers, Fiedler & Lundgren products are available through Lundgrens, while VELO is available separately through the VELO brand page.
Does Fiedler & Lundgren make tobacco snus?
Yes – Fiedler & Lundgren produces traditional tobacco snus under the Granit, Mocca, and Knekt brand names, and is Sweden's second-largest snus manufacturer by volume. These products are not stocked on Snusdaddy NZ. Only the Lundgrens all-white tobacco-free range is available for New Zealand delivery.
How old is Fiedler & Lundgren?
The company's origins date to 1783, when Samuel Fiedler established a snus and tobacco factory in Gothenburg. The formal Fiedler & Lundgren partnership was established in 1835. The modern company was re-established in Malmö in 2002 following 87 years of production in Copenhagen. It is one of the oldest continuously operating snus manufacturers in the world.
About the Author
Erik Rosengren – Owner, Snusdaddy
Erik founded Snusdaddy to bring the full European nicotine pouch range to customers worldwide. Lundgrens is one of the most distinctive brands in the NZ range – it's the product Fiedler & Lundgren built when one of Sweden's oldest manufacturers asked what a premium tobacco-free pouch should actually taste like. The answer, apparently, was Swedish nature. Questions about the Lundgrens range or your NZ order? Email [email protected] – we respond within 2–4 hours on Swedish business days (CET).
Lundgrens – 9 tobacco-free varieties in stock for New Zealand.
Made by one of Sweden's oldest manufacturers. 8–12.5 mg/pouch. Delivered from Sweden to anywhere in New Zealand in 5–8 working days.
Shop Lundgrens Nicotine Pouches for NZ →Nicotine is an addictive substance. All products on Snusdaddy NZ are for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors.