British American Tobacco Ltd

Page last reviewed: February 2026. Snusdaddy NZ stocks tobacco-free nicotine pouches only.

British American Tobacco – The Manufacturer Behind VELO and Lundgrens

British American Tobacco (BAT) is the world's second-largest tobacco company by net sales and the manufacturer behind three of the most stocked nicotine pouch brands on Snusdaddy NZ: VELO, LYFT, and Lundgrens. Founded in London in 1902, BAT now operates across approximately 180 countries and has spent the last decade aggressively building a portfolio of tobacco-free "modern oral" products as part of its stated goal of getting half its revenue from non-combustible products by 2035.

If you're researching who makes VELO nicotine pouches, why LYFT and VELO seem so similar, or what British American Tobacco's NZ product range looks like – this is the page for you. All BAT products available through Snusdaddy NZ are 100% tobacco-free, all-white, and delivered from Sweden in 5–8 working days.

Shop BAT Nicotine Pouches for NZ →

BAT's Tobacco-Free Brands Available in New Zealand

Two BAT brands are stocked on Snusdaddy NZ – each with a distinct identity and flavour approach, but both sharing the same tobacco-free, all-white format:

Who Is British American Tobacco?

British American Tobacco was formed in 1902 as a joint venture between the UK's Imperial Tobacco and the American Tobacco Company, established to handle markets outside the US and UK. Over the following century it grew into one of the most geographically broad consumer goods companies in the world, with cigarette brands including Dunhill, Lucky Strike, Kent, Pall Mall, and Rothmans sold across approximately 180 countries.

BAT's entry into the tobacco-free nicotine pouch market began in 2017 when it acquired Winnington AB, a small Swedish company that had developed Epok – the world's first all-white snus. BAT saw the category potential early and moved quickly. It replaced Epok with LYFT in 2018, reformulating the product to remove tobacco entirely and replace it with plant-based fibres. This was a significant step: LYFT became one of the first genuinely tobacco-free nicotine pouches available at scale in Europe.

In 2019, BAT announced that LYFT would be replaced by VELO across most global markets, unifying the brand internationally. The product itself didn't change – only the name did, reflecting BAT's decision to consolidate its modern oral identity under a single recognisable global brand. In 2022, BAT brought LYFT back as a distinct premium innovation line, separating it from VELO's mass-market positioning. VELO itself underwent a visual rebrand in 2024–2025, with new can designs and standardised flavour names across markets.

BAT also acquired Fiedler & Lundgren in 2008 – a Swedish snus manufacturer with origins going back to the 18th century. In 2022, the Lundgrens all-white tobacco-free pouch range launched under the Fiedler & Lundgren operation, extending one of the oldest names in Scandinavian snus into the modern nicotine pouch category.

Ordering BAT Products in New Zealand

All Snusdaddy NZ orders ship directly from our warehouse in Lidköping, Sweden. Express delivery via DHL or UPS arrives in 5–8 working days to Auckland, Wellington, Christchurch, and other main centres. Standard PostNord shipping takes 10–15 working days. Tobacco-free nicotine pouches are not subject to tobacco excise duty, and orders under NZ$1,000 clear customs without additional GST in the vast majority of cases.

Bulk discounts apply automatically at checkout and can be mixed across any brands or flavours: 10 cans = 10% off, 30 cans = 12% off, 60 cans = 14% off, 100 cans = 16% off.

Frequently Asked Questions

Who makes VELO nicotine pouches?

VELO is made by British American Tobacco (BAT), a British multinational founded in 1902 and headquartered in London. BAT developed VELO from its earlier brand LYFT, which it launched in 2018 after acquiring Swedish company Winnington AB and its Epok product in 2017. VELO is now available in more than 34 markets globally and is one of the best-selling nicotine pouch brands in Europe.

Is British American Tobacco available in New Zealand?

Yes – through two tobacco-free brands stocked on Snusdaddy NZ: VELO (98 varieties) and Lundgrens (9 varieties). All are 100% tobacco-free and delivered from Sweden to New Zealand addresses in 5–8 working days.

Does BAT sell traditional tobacco snus?

BAT produces both tobacco snus and tobacco-free nicotine pouches. Snusdaddy NZ stocks tobacco-free products only, so only VELO and Lundgrens all-white pouches are available through our NZ store. BAT's traditional tobacco products are not stocked for Kiwi customers.

What is the strongest BAT nicotine pouch available in NZ?

The strongest products currently in the NZ range are VELO Freeze Max and VELO Mighty Peppermint Max at 16.8 mg/pouch. These are intended for very experienced nicotine users only and are not recommended as a starting point.

About the Author

Erik Rosengren – Owner, Snusdaddy
Erik founded Snusdaddy to bring the full European nicotine pouch range to customers worldwide. BAT's two brands – VELO and Lundgrens – represent some of the most consistently stocked products on Snusdaddy NZ, and VELO in particular is among the most requested brands by Kiwi customers. Questions about which BAT product suits you, or about your NZ order? Email [email protected] – we respond within 2–4 hours on Swedish business days (CET).

Nicotine is an addictive substance. All products on Snusdaddy NZ are for adult nicotine users only. Must be 18+ to purchase. Not for sale to minors.