Another Snus Factory AB

Another Snus Factory AB is a Swedish manufacturer of tobacco-free nicotine pouches, founded in 2019 and based in Kungsängen, just outside Stockholm. In just a few years the company built one of the most distinctive brands in the European nicotine pouch market: LOOP — known for bold, disruptive flavour combinations, Instant Rush™ nicotine delivery, and PlantCan™ eco-friendly packaging. In September 2025, Another Snus Factory was acquired by KT&G, the South Korean tobacco and consumer goods group, with Altria also taking a minority ownership stake.

At Snusdaddy, we stock the full LOOP range from Another Snus Factory, shipped directly from Sweden to the UK. Orders under £135 arrive tax-free — no customs charges, no import duty, no unexpected bills.

Another Snus Factory AB — Who They Are and Why LOOP Matters

Another Snus Factory AB was founded in Stockholm in 2019, entering a nicotine pouch market that was already growing fast but still largely defined by a handful of major brands from established tobacco giants. The company's ambition was straightforward: build something genuinely different rather than a variation on what already existed.

The result was LOOP — a range built around flavour combinations that no other mainstream brand had explored. Where most nicotine pouch brands at the time offered mint, citrus, and berry profiles, LOOP launched with combinations like Jalapeño Lime, Red Chili Melon, and Habanero Mint. These weren't gimmicks: the heat element balanced against cooling mint or sweet fruit created genuinely distinct flavour experiences that quickly earned LOOP a loyal following in Sweden and across European markets.

By the time Another Snus Factory was acquired in September 2025, LOOP had grown into one of the most recognised independent nicotine pouch brands in Europe — built entirely in-house from a standing start in under six years.

The KT&G Acquisition — What It Means for LOOP in the UK

In September 2025, Another Snus Factory AB was acquired by KT&G, South Korea's largest tobacco company and one of the top five tobacco manufacturers globally. As part of the same transaction, a subsidiary of Altria — the US company behind Marlboro — also acquired a minority ownership stake in Another Snus Factory.

For UK buyers, the practical implications are straightforward: LOOP production continues in Sweden, the brand identity remains unchanged, and the range continues to be developed and expanded. The acquisition gives Another Snus Factory access to significantly greater distribution infrastructure and manufacturing resources — meaning LOOP's availability and consistency of supply should improve, not diminish.

KT&G's stated strategy in the deal was to use LOOP as a platform to accelerate its presence in the fast-growing international nicotine pouch category. Altria's involvement adds a further dimension: the companies have indicated they will also explore ways to bring Altria's on! nicotine pouch brand to new international markets alongside LOOP. For the UK market, the result is a brand backed by two of the world's largest tobacco and nicotine companies — with Swedish manufacturing and the independent product identity that made LOOP stand out in the first place still fully intact.

What Makes Another Snus Factory's Approach Different

Instant Rush™ Technology

One of the defining features of LOOP pouches is the proprietary Instant Rush™ nicotine delivery system. Rather than a slow build-up over several minutes, Instant Rush™ is designed to deliver an immediate nicotine effect from the moment the pouch is placed under the lip, followed by a sustained release across the rest of the session. For users accustomed to cigarettes or vaping — both of which deliver nicotine rapidly — this characteristic makes LOOP one of the most effective switching tools in the category.

PlantCan™ Packaging

Another Snus Factory developed the PlantCan™ as part of a broader commitment to reducing the environmental footprint of its products. The PlantCan™ is made from over 50% plant-based and recycled materials — a meaningful reduction in virgin plastic use compared to the standard polypropylene cans used across most of the industry. For UK buyers concerned about the sustainability credentials of the products they use, LOOP's packaging is one of the more credible efforts in the category.

Flavour Philosophy

Most nicotine pouch brands approach flavour conservatively — mint first, then citrus, then perhaps a berry or two. Another Snus Factory took the opposite approach with LOOP. The brand's defining flavour combinations involve heat: chilli, jalapeño, and habanero paired with cooling mint or sweet fruit. The contrast between heat and cool, or between savoury spice and fresh citrus, creates a complexity of flavour that standard pouches simply don't deliver. This approach requires more careful formulation than a straightforward mint pouch, and it's a large part of why LOOP has differentiated so clearly from the competition.

Alongside the signature spicy-sweet range, LOOP also produces more accessible profiles — smooth mint, spearmint, creamy cappuccino, fruit blends — that give users a broader entry point into the brand without requiring a taste for heat.

LOOP Nicotine Pouches — Range Overview

Another Snus Factory produces LOOP across five strength tiers, in both Slim and Mini formats, covering 0 mg nicotine-free to 15.6 mg Hyper Strong. The full range available at Snusdaddy is detailed on the LOOP brand page. Here is how the strength structure breaks down:

LOOP's flavour range spans five distinct categories — each with its own character and use case. For a full breakdown by flavour, strengths available, and product-level detail, see the LOOP brand page.

Tax-Free Delivery to the UK on Orders Under £135

All Snusdaddy orders to UK addresses under £135 are delivered tax-free. No customs charges, no VAT on import, no unexpected costs on arrival. LOOP ships directly from Sweden, typically dispatched within 24 hours of ordering. Bulk discounts of up to 16% apply across the LOOP range — the more cans you order, the lower the per-can price.

Frequently Asked Questions — Another Snus Factory AB