British American Tobacco Ltd
British American Tobacco (BAT) is the London-headquartered multinational behind two of the most recognisable tobacco-free nicotine pouches available in the UK: VELO and Lundgrens. Founded in 1902, BAT is the world's second-largest tobacco company by net sales, listed on the London Stock Exchange and a constituent of the FTSE 100. Both brands are stocked at Snusdaddy and shipped direct from Sweden — tax-free to the UK on all orders under £135, with no customs charges or unexpected fees at the door.
British American Tobacco — Quick Facts
| Founded | 1902, London, England |
| Headquarters | London, United Kingdom |
| Listed | London Stock Exchange (FTSE 100) |
| Operations | ~180 countries |
| Nicotine pouch brands | VELO · Lundgrens |
| Snus subsidiary | Fiedler & Lundgren AB, Malmö (acq. 2008) |
| UK delivery | Tax-free under £135 · UPS 1–5 working days · DHL Express 1–2 working days |
British American Tobacco and Nicotine Pouches — The Background
BAT's route into the nicotine pouch category is rooted in Sweden. In January 2017, BAT acquired Winnington AB, the Swedish company behind Epok — a product launched in 2015 as the world's first all-white snus. Epok still contained tobacco at the time, but BAT recognised the all-white format as the foundation for something new. By 2018, the company had removed the tobacco entirely, replacing it with plant-based cellulose fibres, and relaunched the product under the name LYFT for European markets — making BAT one of the first major manufacturers to offer a fully tobacco-free nicotine pouch at scale. In 2022, LYFT became VELO, consolidating BAT's global pouch offering under a single brand now distributed across more than 30 markets.
The Lundgrens connection is older and runs through a different part of BAT's portfolio. In 2008, BAT acquired Fiedler & Lundgren — one of Sweden's oldest snus manufacturers, founded in Gothenburg in 1783 — as part of a broader acquisition from Skandinavisk Tobakskompagni. The Malmö factory that came with the deal gave BAT in-house Swedish production capability that would later support the development of LYFT and VELO. When Fiedler & Lundgren launched the Lundgrens all-white tobacco-free range in 2022, it brought genuine craft heritage into the modern oral category. The Lundgrens brand had always been built around the Swedish landscape — and that identity translated directly into the tobacco-free range. Products are named after the environments that inspire them: Fjällskog (mountain forest), Dunge (grove), Rimfrost (frost), Höståker (autumn field), Kvällsbris (evening breeze), Månskära (crescent moon), Äng (meadow), and the darker Mörk and Mörk Stark. These are not generic flavour names — they are a deliberate evocation of Swedish nature, and for buyers who care about provenance and character, that matters.
BAT Brands Available at Snusdaddy UK
| Brand | Strength range | Format | Character |
|---|---|---|---|
| VELO | 0–16.8 mg/pouch | Slim & Mini · all-white | BAT's flagship global brand — the most widely distributed nicotine pouch in the world, with the broadest flavour and strength range available at Snusdaddy UK |
| Lundgrens | 8–12.5 mg/pouch | Slim · all-white | Premium tobacco-free pouches from Fiedler & Lundgren's Malmö factory — each variety named after a Swedish landscape, from mountain forest (Fjällskog) and autumn field (Höståker) to evening breeze (Kvällsbris) and crescent moon (Månskära). A craft pouch for users who want something with genuine character |
Both brands are available now at Snusdaddy UK, shipped directly from Sweden. Orders under £135 arrive completely tax-free — a meaningful saving for UK buyers post-Brexit, where import charges can otherwise add unexpected cost. Browse VELO for the widest choice of strengths and flavours, or go to Lundgrens if you want something rooted in Swedish craft tradition.
Frequently Asked Questions — British American Tobacco Nicotine Pouches
Which nicotine pouch brands does British American Tobacco make?
BAT produces two tobacco-free nicotine pouch brands stocked at Snusdaddy UK: VELO and Lundgrens. VELO is BAT's flagship global nicotine pouch brand. Lundgrens is produced by Fiedler & Lundgren, BAT's Swedish snus subsidiary. BAT also produces LYFT and Swave in other markets, but these are not currently available at Snusdaddy UK.
Where are BAT nicotine pouches manufactured?
VELO and LYFT are primarily manufactured at BAT's facilities in Denmark and Hungary. Lundgrens is produced at Fiedler & Lundgren's factory in Malmö, Sweden — a facility with roots going back to the company's founding in 1783. BAT's nicotine pouch production is entirely separate from its traditional tobacco manufacturing.
Is VELO made by a British company?
VELO is owned by British American Tobacco, which is headquartered in London and listed on the London Stock Exchange. However, the brand's origins are Swedish — it traces back to Epok, a Swedish all-white snus launched in 2015 by Winnington AB and acquired by BAT in 2017. Today, VELO is manufactured in Denmark and Hungary for international markets.
Who makes Lundgrens nicotine pouches?
Lundgrens tobacco-free pouches are made by Fiedler & Lundgren AB, a wholly owned BAT subsidiary based in Malmö, Sweden — one of Sweden's oldest snus manufacturers, with roots going back to 1783. The Lundgrens all-white range launched in 2022. Each variety takes its name from a Swedish natural landscape: Fjällskog (mountain forest), Dunge (grove), Rimfrost (frost), Höståker (autumn field), Kvällsbris (evening breeze), Månskära (crescent moon), and Äng (meadow), alongside the darker Mörk and Mörk Stark. It is one of the few nicotine pouch ranges where the brand identity — rooted in Swedish nature and craft — runs all the way through to what is in the can.