Altria Group owns both On and its sister brand FUMi, which provide alternatives to smoking. While both brands deliver satisfying nicotine experiences, they differ in strength, flavor, cost, and versatility. This is why beginners and seasoned users find it tricky to choose between On and FUMi.
We've tried and tested both brands to find out which one meets your needs. Here's a quick summary of our findings:
- Nicotine Strength: On ranges from 3mg to 9mg (best for all users), while FUMi ranges from 8mg to 10mg (ideal for experienced users).
- Flavors: On offers singular flavors like Berry, Mint, and Licorice, whereas FUMi provides fusion flavors such as Salty Licorice and Freezing Mint.
- Cost: FUMi costs roughly 10% less than On
- Versatility: On gives users more flexibility with smaller pouch sizes.
- Nicotine Satisfaction: Both brands deliver similar nicotine satisfaction
Quick Verdict: Choose On if you want milder options and more pouch variety, or pick FUMi if you prefer stronger nicotine with unique fusion flavors at a lower price.
Table Of Contents
Overview of FUMi vs On Nicotine Pouches
To understand the key differences better, here’s a closer look at On and FUMi pouches and what makes each brand unique:
| Features | FUMi | On |
| Manufacturers | Helix Sweden AB (Altria) | Helix Innovations (Altria) |
| Flavor Range | 12 Flavors (US & Swedish) | 9 Flavors (Universal) |
| Strength Range | 3mg to 9mg | 8mg to 10mg |
| Product Lines | 1 (Standard) | 2 (Standard and On Plus) |
| Formats | Slim | Slim and Mini |
| Price Per Can | $4.49 | $4.99 |
| Best For | Classic Nicotine Enjoyers | New Fusion Flavor Lovers |
FUMi vs On: Quick Brand Overview
On Nicotine Pouches was established in 2014, making it the second-oldest brand in the industry. FUMi is a relatively new brand that was established in 2021 with the help of The Snus Brothers. Altria Group owns both FUMi and On through Helix Sweden AB.
On has always been a more rigid classic nicotine pouch with its emphasis on singular flavors. FUMi is a breakthrough for Altria into the world of flavors. This brand features new and unique flavors at an affordable price.
On vs FUMi Ingredients
On and FUMi both use food-grade ingredients like salt, flavorings, acidity regulators, pH stabilizers, and bulking agents. Both nicotine pouches use tobacco-free nicotine, but:
- On uses Synthetic AND Tobacco-Derived Nicotine
- FUMi uses ONLY Synthetic Nicotine
The type of nicotine does not affect your experience in any way. However, some prefer lab-grown nicotine because it is free from tobacco. Another ingredient difference is that On Plus uses Flex Tech for the pouch material.
Both brands use plant fiber for their pouches. However, On Plus pouches also contain additives that increase flexibility, which makes them more comfortable and durable.
FUMi vs On Flavors
On nicotine pouches offer 15 flavors, most of which are singular. FUMi offers 9 fusion flavors, which are a mix of one or two elements. On flavor and nicotine ranges revolve around the classic nicotine experience.
FUMi flavors focus on a modern experience, as seen in its futuristic design. You can enjoy unique flavors like Salty Raspberry, Tangy Apple, and Fiery Mango. Surprisingly, On and FUMi have a similar flavor and nicotine release.
Both nicotine pouches last 30 to 40 minutes. Since both On and FUMi share a common producer, the experience is similar. The nicotine experience is smooth and has similarities with VELO and ZYN.
Flavor Equivalents
| Flavor | On Product | FUMi Product |
| Mint | On! Mint | FUMi Freezy Mint |
| Spearmint | On! Spearmint | None |
| Menthol | On! Smooth Mint | FUMi Freezy Mint |
| Licorice | On! Licorice | FUMi Salty Violet |
| Citrus | On! Citrus | FUMi Tangy Apple |
| Apple | None | FUMi Tangy Apple |
| Berry | On! Berry | None |
| Lemon | On! Lemon Berry | None |
| Blueberry | None | FUMi Minty Blueberry |
| Ginger | None | FUMi Zingy Ginger |
| Cinnamon | On! Cinnamon | None |
| Pear | None | FUMi Prickly Pear |
| Strawberry | None | FUMi Tangy Strawberry |
| Grapefruit | On! Grapefruit Spritz | None |
| Watermelon | On! Plus Watermelon | None |
| Raspberry | On! Raspberry | FUMi Salty Raspberry |
| Coffee | On! Coffee | None |
| Mango | None | FUMi Fiery Mango |
| Tropical Fruits | On! Tropical Spice | None |
| Unflavored | On! Original | None |
While FUMi has fewer products, the fusions allow it to compete with On's flavor range. We'd recommend trying both if you have the time and nicotine tolerance.
On vs FUMi Nicotine Strengths
On has a range of nicotine strengths between 3mg and 9mg in Sweden. In the US, On Nicotine Pouches are only available in 2mg, 4mg, and 8mg strength ranges. For example, the On! Raspberry Strong is an outlier with a nicotine concentration of 11mg.
The nicotine buzz from these pouches is moderate at best, making them a perfect nicotine pouch for beginners. FUMi offers a stronger buzz with a nicotine content of 8mg to 10mg per pouch. This pouch brand is geared toward seasoned users.
Another thing we noted is that FUMi Freezy Mint feels like a 14mg pouch even though it's 10mg. This happens because FUMi uses a strong mix of mint and menthol, which triggers your TRPM8 receptors. The nicotine buzz rush felt amazing, and we highly recommend you try it.
FUMi vs On Pouch Formats
FUMi nicotine pouches offer only slim format pouches, while On offers mini and slim pouches. On offers more versatility because of its two option formats. Meanwhile, On offers the smallest nicotine pouches in the industry.
Also, On nicotine pouches are 10 to 30% smaller than other equivalents. The brand offers special Flex Tech pouches in its Plus product line. Their Flex Tech pouches do not have tapered edges and are more compact.
On vs FUMi Prices
On nicotine pouches cost $4.99 per can, while FUMi's cans cost $4.49 per piece. FUMi nicotine pouches are 10% cheaper than On pouches. Both brands offer 20 pouches per can, meaning the discount is consistent for value.
Here's a quick breakdown of their costs:
| Costs | On | FUMi |
| Cost Per Can | $4.99 | $4.49 |
| Pouches Per Can | 20 | 20 |
| Cost Per Pouch | $0.2495 | $0.2245 |
| Tiered Discounts | 10%, 12%, 14%, 16% | 10%, 12%, 14%, 16% |
Altria produced FUMi to compete with brands like Killa, Zone, and ZYN (high strength). Unfortunately, FUMi doesn't have enough leverage or trust to compete in the market. That's why the product costs 10% to 20% less than other brands.
User Experience of FUMi & On
On and FUMi offer a similar experience with a smooth and satisfying nicotine sensation. However, some FUMi flavors like Freezy Mint amplify the tastes. On flavors are rich and smooth, but they rarely affect the nicotine effect.
FUMi's fruity flavors also slightly increase saliva production. It makes the pouches less feasible for on-the-go use. On the bright side, FUMi offers more aromatic products, while On smells more medicinal.
Versatility of On and FUMi
On nicotine pouches are more versatile than FUMi because they offer Slim and Mini formats. The mini format pouches are discreet and much easier to use in public spaces. In contrast, On has the smallest-sized pouches in the industry.
FUMi has larger pouches, which make a sizable bulge under your lip. Overall, we recommend using On in places that require discretion, like offices, libraries, planes, or a party. You can use FUMi at home or in places where you won't be judged for using nicotine pouches.
FUMi vs On: Which One Should You Use?
Choose FUMi or On nicotine pouches based on your tolerance and use cases. For example, On pouches are more discreet, making them perfect for outdoor usage. FUMi pouches are strong and overwhelming, which makes them great for relaxed indoor use.
Here are some places we recommend you choose a brand over the other:
| Use Cases | FUMi or On? |
| Beginner Nicotine User | On Nicotine Pouches |
| Experienced User | On (6+ mg) or FUMi Nicotine Pouches |
| Strong Nicotine Buzz | FUMi Nicotine Pouches |
| Unique Flavors | FUMi Nicotine Pouches |
| Discreetness | On Nicotine Pouches |
| Affordability | FUMi Nicotine Pouches (10% Cheaper) |
FAQs on On & FUMi Nicotine Pouches
Who owns FUMi nicotine?
Helix Sweden AB owns FUMi nicotine, and Altria Group is the parent company of Helix. The brand was founded by The Snus Brothers in Ödeshög, Sweden. FUMi is poised to compete with other brands like Killa and Zone for the 8mg to 10mg range.
How to use FUMi nicotine pouches?
Remove the seal from the can and take out a FUMi pouch. Place the pouch between your upper lip and gum. Gently press your upper lip to the pouch to press it into place. Remove the FUMi pouch after 30 minutes and dispose of it safely.
Are On nicotine pouches safe?
No, On nicotine pouches aren't safe because nicotine is an addictive stimulant. Any product that contains tobacco or nicotine carries a risk of addiction, mood disruption, digestive, and cardiovascular issues. Use On nicotine pouches only as substitutes to cigarettes, vapes, or other tobacco products.
Bottom Line on FUMi vs On Nicotine Pouches
FUMi is a strong nicotine pouch brand with unique fusion flavors. On is available in multiple strengths (3mg to 9mg), but is limited by its one-dimensional flavors. The nicotine experience from both brands is similar because they have a common producer.
Choose the brand that best fits your tolerance levels and flavor palate. Get FUMi if you prefer unique and memorable flavors with strong nicotine hits. Try On nicotine pouches if you have low tolerance and love classic flavors.
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